Issue link: http://papercitymagazine.uberflip.com/i/1137940
67 Joon Haircare The 411: Founded in 2017 by siblings Shiva Tavakoli and Kayvon Tavakoli. Their Saffron Hair Elixir oil was honored by Allure magazine in 2017. Yes: Houston-made. Persian formulation of herbs, fruits, and spices. The oil contains pistachio, rose, and saffron to de-frizz, detangle, smooth, and add shine. No: Sulfates, parabens. Famous for: Saffron Hair Elixir. Find at: Beautique Day Spa & Salon, Cosa Bella Salon & Day Spa, Paloma. More info: joonhaircare.com. Parry Botanicals The 411: Founded in 2015 by Elizabeth Parry. Plant-based, everyday skincare for all skin types (anti-aging, chemotherapy and radiation safe, allergy safe, eczema and dermatitis relief). Yes: 100 percent natural healing skincare targeted at the cellular level, made with high-potency botanical seed extracts. No: Chemicals, artificial preservatives, parabens, phthalates, formaldehyde, dyes, mineral oil, artificial fragrance. Products: Moisturizers, cleansers, scrubs, balms, mineral makeup. Famous for: Restorative Cream with Vitamin A to aid in cell reconstruction; also used by burn and radiation/cancer patients; Hydrostorative Face Cream with hyaluronic acid, aka "Botox in a bottle." Find at: Bering's, Defy Studio, Lemon Peel Facial, Naked Naturals, SKN Houston, West University Wellness. More info: parrybotanicals.com. Pasaj Perfume The 411: Small-batch natural perfumery recently launched by husband-and-wife team Tarab and Tabish Syed, inspired by a trip to Turkey where they encountered rose otto, a prized fragrant oil. Yes: Pure absolutes, concretes, distilled oils, high concentration of 53 percent extract and 47 percent jojoba oil. Find at: Birch Modern Mercantile, Forth + Nomad, The Heights Grocer. More info: pasajperfume.com. Source Vitál Apothecary The 411: Founded by Jerry Pope and Brea Gratia in 1989, today owned by Pope's nephew Paul Colgin. Thirty years in the natural beauty business. They own and monitor their small-batch manufacturing process for quality control. Yes: Their formulations blend mineral rich algae and seaweeds, 100 percent pure essential oils, and whole-plant botanicals such as aloe vera, cucumber, and green tea. No: Parabens, phthalates, SLS/SLES, or synthetic fragrances, colors. Products: Skin care, body care, personal care and hygiene, aromatherapy, natural remedy elixirs. Famous for: Deozein natural deodorant, customized facial cocktail. Find at: Source Vitál Apothecary, Switch2Pure. More info: sourcevital.com. Sunday Riley The 411: Cult-following skincare brand founded in 2009 by Sunday Riley. Recently teamed up with United Airlines to offer moisturizing amenity kits for flights in Polaris. Yes: High-quality, clean, clinically proven ingredients blended with flower and plant extracts and oils, produced in small batches. No: Mineral oil, sulfate cleansers. Products: Cleansers, exfoliators, treatments, moisturizers, oils, toners. Famous for: Luna Sleeping Night Oil, Good Genes Lactic Acid Treatment. Find at: Anthropologie, Neiman Marcus, Sephora, net-a-porter.com. More info: sundayriley.com. Supernatural Body The 411: Fine art photographer Michele Grinstead Griffiths launched Supernatural Body last year after 14 years of research on plant-based ingredients found in Indian traditional medicine and skincare, which transformed her problem skin. Yes: USDA-certified organic ingredients, including the three fruits triphala, moringa and matcha, and essential oils. No: Additives, phenoxyethanol. Products: Moisturizers, serums, cleansers, body oils, and soaps. Famous for: Renew Eye Gel, PoSHen Facial Serum, Glo Body Oil in bergamot. Find at: Switch2Pure. More info: supernaturalbodyusa.com. NATURAL BEAUTY BASTIONS Lemon Laine The 411: Natural beauty and wellness retailer, with an oil bar, founded in Nashville by industry veteran Laura Lemon. Houston was added as its second city last year. Products: Kosas cosmetics, RMS digestive enzymes, OSEA Malibu seaweed skincare Find at: Lemon Laine, Heights Mercantile, 714 Yale St. More info: lemonlaine.com. Paloma The 411: Houston's first nontoxic nail salon, founded by Maryam Naderi, with two locations. A third to come at C. Baldwin hotel. Products: Joanna Vargas sheet masks, Ursa Major deodorant and face wipes, Herbivore bath salts and facial oils, Cosmedix botanical-based skincare. Services: 7-free Shellac manicures that don't damage nails, cured with LED lights instead of UV; The Beauty Within classic facial ($85). Find at: Paloma, 1700 Post Oak Blvd., in Heights Mercantile, 714 Yale St. More info: paloma-beauty.com. Switch2Pure The 411: What started as Estela Cockrell's clean-beauty e-commerce answer to Sephora in 2017 has morphed into a shop in River Oaks District and a "Purist" lifestyle with a product line picked up by Urban Outfitters. Top products: Uma Brightening Rose Powder Cleanser, Fitglow Beauty Vegan Good Lash + Mascara, Sweat Cosmetics Gleam On Illuminator SPF 25. House-label products: Deodorant, soap, CBD oil, nutraceuticals, crystal rollers, konjac sponge. Find at: Switch2Pure in River Oaks District. More info: switch2pure.com. KHRISTIO