PaperCity Magazine

September 2019- Houston

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For t y Five Ten's flagship store (right across the street from The Joule hotel) incorporates museum-qualit y ar t as par t of the shopping experience. Do you have a favorite piece? I love how we integrate fashion, ar t, and design. We're so luck y to be a collecting store; it's a beautiful and inspiring place to shop. An original Bansk y is our newest addition, but I have to say the Jose Dávila sculptures on the first floor are my personal favorites. The store's café, No Aloha, is an ar t work unto itself. How did it come about? No Aloha is the quick , casual counterpoint to our penthouse-level restaurant, Mirador. We wanted it to be a fun, inviting place to grab a bite while shopping, so we commissioned contemporar y ar tist Katherine Bernhardt to paint it—floor to ceiling—with the color ful imager y she's known for: toucans, flowers, fruits, cigaret tes… The ar t work has even extended to a line of exclusive ceramics used in the café. You can purchase them, too! Do you have a favorite dish at Mirador? I love the new chopped kale salad with avocado and manchego. Kale salads are so light and nutritious; this is why they are ubiquitous in L . A .— the per fect fashion girl lunch! The restaurant's wrap -around terrace of fers an unparalleled, bird's-eye view of downtown, including the lawn below with Tony Tasset's iconic 30 -foot-tall sculpture, Eye. Speaking of fashion—what are you most excited about this fall? We have so many amazing pieces coming in from The Row, Prada, CELINE, Dries Van Noten, Jil•Sander, Saint Laurent… There's a lot of newness with our emerging designers, too, including Eller y, Sies Marjan, Rosie Assoulin, and Khaite. K R I S T E N C O L E P R E S I D E N T A N D C H I E F C R E A T I V E O F F I C E R F O R T Y F I V E T E N D A L L A S 1 6 1 5 M A I N S T R E E T 2 1 4 . 5 5 9 . 4 5 1 0 C O M P L I M E N T A R Y V A L E T A T 1 6 0 8 E L M S T R E E T For t y Five Ten recently added vintage to its of ferings. What inspired this move? For t y Five Ten Vintage is a new curated designer categor y that we originally debuted in New York during the opening of our store in Hudson Yards. It's an amazing collection of ready-to-wear, fine jewelr y, handbags, furniture, and even books and magazines. A por tion of the edit is available online and will soon be traveling to our other stores. Any exclusive launches or special moments coming up in store? We have exclusives launching all the time! I suggest following us on Instagram to stay in the know. I love the exclusive ultraviolet lipstick we created with La Bouche Rouge. For art lovers, we have an amazing L'Objet x Haas Brothers collaboration in store now. On the third floor, we have a featured Gucci space, and in October, we're launching The Row store-in-store. That alone will be worth a little road trip to Dallas. D O W N T O W N B O U N D Have you been to downtown Dallas lately? Forty Five Ten President and Chief Creative Officer, Kristen Cole, shares why it's high time you plan a little shopping excursion.

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