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THE HERITAGE MAN HE'S AUTHENTIC. ROUGH-HEWN. AND CHANNELS THE MINDSET OF A 1930S DETROIT FACTORY WORKER. HE PROUDLY WEARS AMERICAN HERITAGE BRANDS (WOOLRICH, RILEY JEANS AND RED WINGS) AND DECORATES WITH HUDSON BAY BLANKETS. THE UNION WORKMAN VIBE HAS PERVADED SOHO IN NEW YORK AND GINZA IN JAPAN, AND IN HOUSTON, YOU'LL FIND HIM GEARING UP AT SETTLEMENT GOODS & DESIGN, MORTAR, BILLY REID AND THE CLASS ROOM; KNOCKING BACK A BOURBON AT ANVIL AND THE HAY MERCHANT; AND ORDERING A LOIN OF PORK AT UNDERBELLY. HE'S NOT AFRAID TO READ A CONTINUOUS LEAN, FREE/MAN AND THE SARTORIALIST ONLINE … AFTER ALL, THAT'S WHERE THE REVIVAL BEGAN. ShopLocal Billy Reid, 2702 Westheimer (next to Chuy's), 713.552.0333; billyreid. com. Louisiana-born Billy Reid became a Seventh Avenue sensation when he went back to his Southern roots and created a line that modernized American workwear with a nod and wink to Southern dandies. His stores, including the flagship in Florence, Alabama Billy Reid Mortar Mortar (where his design studio is also housed), are merchandised with family heirlooms, making the vibe decidedly Southern. Visit his new Houston store, located in an early-1900s bungalow. The Class Room, 2534 Amherst, 713.874.0004; theclassroomshop.com. This Rice Village men's boutique opened late last year and stocks coveted heritageinspired brands Mark McNairy, Hamilton 1883, The Brooklyn Circus, Rogue Territory and Tanner Goods. Mortar, 1911 Westheimer, 713.529.0009; shopmortar.com This shop on lower Westheimer is the first men's boutique in Houston to embrace the "well-made goods" fashion concept. Mortar stocks Rag & Bone, Raleigh Denim, Wings + Horns, United Stock Dry Goods and Gitman Vintage. Reserve Supply Co., 2205 Washington Ave., 713.750.9582; reservesupplycompany.com; This men's boutique celebrated its one- year anniversary in April with a bash that brought a bevy of vintage motorcycles to the storefront. No wonder, considering Reserve stocks brands that value quality and construction meant to withstand the test of time — or the test of your motorcycle, bicycle or skateboard. The Class Room Rye 51, 2800 Kirby Dr. in West Ave, 713.523.8222; rye51.com; Rye 51 is the cool little brother of Q Custom Clothiers, located next door in West Ave. It not only offers made-to-measure casual shirting, jackets and pants called Rye Reserve but also stocks clothing and accessories by Earnest Sewn, Billy Kirk, John Varvatos and PRPS Goods & Co. Settlement Goods & Design, 3939 Montrose, 713.701.7872; settlement goods.com; Everything in this shop is made in America, and Settlement carries lines for women's and home, as well. Expect men's clothing and accessories from The Good Flock, Grown & Sewn, Beau Ties of Vermont and Left Field. Rye 51 Settlement Goods & Design PENFIELD This Hudson, Massachusetts, firm has been getting a lot of play lately because of its collaborations with another MA firm, Sperry Top Sider, and sightings of Penfield menswear on models (female, mind you) such as Agyness Deyn. It's a brand you should get to know. penfieldusa.com. BILLYKIRK Brothers Chris and Kirk Bray handcraft timeless-looking canvas and leather goods (bags, wallets, watch straps and more) with a wonderful nostalgic quality. billykirk.com. ENGINEERED GARMENTS RRL Engineered Garments This is an acronym for Ralph Lauren's rugged line. Need we say more. ralphlauren.com. WOOLRICH Created by Japanese designer Keizo Shimizu, founder of Nepenthes, Engineered Garments is a brand within a brand by designer Daiki Suzuki that employs artisanal stitchery techniques. Think of it as a mix of urban street edge with crunchy outdoor-guy nonchalance. engineeredgarments.com. Branded "The Original Outdoor Company," Woolrich was founded in 1830 by John Rich in Plum Run, Pennsylvania, with the iconic buffalo-checked flannel shirts. woolrich.com. RED WING SHOES FILSON For more than a century, men who did real work — the sort that puts dirt under the nails and chaps the palms — swore by Red Wing work boots. Adopted by the urban man, this triple-stitch footwear gave rise to the sleek Beckman Chukka boots. redwingshoes.com. This American-heritage brand has been around since 1897, and its sturdy canvas bags are de rigueur among manly men with style. Best of all, they only get better with age. Be selective when shopping the clothing line; the jackets and vests are among the pieces Filson does best. filson.com. H.W. CARTER & SONS For the last 75 or so years, this little Fall River, Massachusetts, company has made impeccably tailored shirts that a man can really feel comfortable in. Don't mistake them for precious pieces starched within an inch of their life; these shirts are made to be worn with a few wrinkles. newenglandshirtco.com. Talk about a study in longevity. This New Hampshire–based brand, known for its overalls and workwear, has been in business for 152 years and was contracted by the U.S. railroad system. It's a name heralded in the Northeast for menswear that never lets you down on the job. This season's collection is a return to the gloriously gruff and meaty media of denim and canvas. hwcarterandsons.com. LEVI'S The legend lives on. Keeping up with the trend that hearkens back to its heritage, Levi's selvedge-goods line is made with unique denim woven on traditional shuttle looms. The signature red and khaki seams identify a time-consuming production. levi.com. THE HILL-SIDE These accessories, such as casual chambray scarves, bandanas and pocket squares, complete a man's look — yet never in a self-conscious way. thehill-side.com. NEW ENGLAND SHIRT COMPANY H.W. Carter & Sons SAVE KHAKI Boys, these aren't your daddy's Dockers. Save Khaki makes straight (flat-front, natch) trousers in manly hues, from stone to chambray houndstooth. Made in the USA, the line also includes surplus and Bermuda shorts. savekhaki.com. Laurann Claridge H.W. Carter & Sons JUNE | PAGE 24 | 2012