PaperCity Magazine

PaperCity Dallas March 2023

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Page 39 of 115

Canyon Ranch: A t the Tucson, Arizona, Canyon Ranch resort, a guest met with one of the staff's medical doctors to address his persistent back pain, which had started five years before. "Well, what happened five years ago?" the doctor asked. News of a traumatic personal event came to light, and the physician lectures, unlimited meals and snacks at the property's restaurants, dozens of wellness experts and practitioners, and luxe accommodations. The staff prides itself on the resort's personalized and integrated system: Your team — which could include a physician, dietitian, mental health therapist, acupuncturist, exercise physiologist, aesthetician, spiritual wellness provider, massage therapist, and others — is in constant communication to develop your tailored program from multiple points of view. "It's hard for us to say there's a Canyon Ranch way of doing things," said Mike Fulkerson, chief marketing officer. "It's really about meeting you where you are. We say it's this idea of inquire, listen, and guide." Now Canyon Ranch is taking their philosophy and guidance a step further, by launching membership-based clubs that will allow you to continue your expert-led progress once you've returned home. The first of these will debut in Fort Worth (late 2023) and Houston (2024), with memberships likely becoming available this spring for Fort Worth and next year for Houston. A 600-acre full-amenity resort is also coming to Austin in 2025. The Legend Considered the original wellness resort when it launched in Tucson 43 years ago, Canyon Ranch is expanding its national footprint with new membership-based urban clubs. Texas will be the first state to join the Canyon Ranch microcosm, with two such clubs, and a 600-acre resort on the way, thanks to new owner John Goff and his Fort Worth-based Crescent Real Estate. By Dani Grande referred the guest to the resort's mental health team. His therapist soon discovered much of the pain was actually attributed to the emotional blow, and so, the real recovery began. Legends like this are not uncommon at Canyon Ranch, where visitors pay an average of $900-plus per night to reset their physical, mental, and spiritual health. That fee includes activities, Double U Dude Ranch pool, circa 1950s, which would later become Canyon Ranch Tucson COURTESY FRASHERS FOTOS COLLECTION & POMOMA PUBLIC LIBRARY, POMONA, CALIFORNIA 38

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