Issue link: http://papercitymagazine.uberflip.com/i/1529937
earns one star can see a 20 percent rise in its business, and 40 percent for two stars; with three stars, business can double, and the restaurant can attract a higher level of personnel. In Texas, it's been reported that all five visitor bureaus, combined with the statewide tourism group Travel Texas, collectively paid $2,700,000 to secure the publication in the state. Each of the four cities' tourism agencies will pay a total of $270,000 ($90,000 annually) for a three- year commitment. STAR-STUDDED Joël Robuchon had the distinction of earning a total of 31 Michelin stars. Runner-ups include French chef Alain Ducasse (21 stars) and British chef Gordon Ramsay (17 stars). GRAZING STAR T hen there are the stories of chefs who walked away from the distinction due to the pressure. Marco Pierre White, the first chef to renounce the three stars given to his London restaurant, was reputedly disillusioned by the toll it took on his personal life. Sébastien Bras, scion of chef Michel Bras, gave back the three stars that he and his father received, along with the intense pressure required to keep them. In 2021, the Michelin Guide modernized and put their reviews online at guide.michelin.com. Today, Michelin's U.S. destinations include New York, California, Florida, Colorado, Atlanta, Washington, D.C., and now Texas — however, three stars does not come easily. In New York, only four restaurants have earned a trio of stars (Masa, Eleven Madison Park, Le Bernardin, Per Se); in San Francisco, only three (Benu, Quince, Atelier Crenn); and in Chicago, only two (Alinea, Smyth). Let the reservations begin. Mister Charles (Continued) THE TRADITIONPRESTONWOOD 15250 Prestonwood Blvd., Dallas, TX 75248 Independent Living (972) 388-1144 Assisted Living & Memory Care (972) 661-1880 THE TRADITIONLOVERS LANE 5850 East Lovers Lane, Dallas, TX 75206 Independent Living (214) 361-2211 Assisted Living & Memory Care (214) 361-2219 NOW OPEN NOW OPEN THE TRADITIONCLEARFORK 5755 Clearfork Main, Fort Worth, TX 76109 Independent Living (817) 484-6602 Assisted Living & Memory Care (817) 484-6603 TEXAS FAMILY-OWNED AND MANAGED • INDEPENDENT LIVING • ASSISTED LIVING • MEMORY CARE WWW.THETRADITION.COM THE GIFT CALL TO SCHEDULE A PRIVATE SHOWING OF YOUR NEW HOME TODAY. Daughter of a current resident Often our residents tell me that one of the greatest gifts they ever gave themselves or their family was moving to The Tradition. Here is what one family member has to say about their own experience: "I think the biggest gift is the serenity of knowing that everything is taken care of—that mom is taken care of, and my sister and I don't have to worry about anything. And that my mom is very happy, and seeing her happy makes us happy. That was a gift that I wasn't expecting because we didn't know what to expect, but it all turned out just fabulous." THE GIFT to you – that allows you the time and energy to explore, engage and enjoy this vibrant lifestyle. THE GIFT to your family – who will not worry about your well-being and happiness. I hope that you will consider giving The Gift ® to yourself or to your family and join us at The Tradition. Please make an appointment to tour our beautiful Community, meet residents firsthand and learn more. I look forward to welcoming you home! Founder & CEO The Tradition