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ROUND TOP SPONSORED PARTNER INSIDE VIEW Jolie Helms Steers a Mindful Luxury Fashion Movement I n the center of Round Top, Jolie Helms has created something extraordinary. Her fashion brand Sapana has evolved from a passion project into a coveted label that graces the shoulders of celebrities and conscious consumers alike. With its flagship store in Henkel Square an instant success since its October opening, Sapana represents more than just fashion — it's a bridge between centuries-old artisanal traditions and modern luxury. "Last year was transformative for us, and we're embracing 2025 as our year of creativity and inventiveness," Helms says. This creative renaissance is evident in Sapana's latest offerings, which blend heritage techniques with contemporary design. The new Barn Coat emerges as a standout piece, marrying the timeless appeal of denim with traditional kantha quilting. Each reversible coat tells two stories: one of modern sophistication, the other of ancient craftsmanship. Equally compelling is the introduction of the Sapana Camp Shirt collection, where each shirt stands as a singular masterwork. Crafted from vintage silk and silk-blend saris, these one-of-a-kind shirts transform precious textiles into modern staples, ensuring that no two are exactly alike. The Camp Shirt exemplifies Sapana's commitment to giving new life to heritage materials while creating contemporary classics. Adding to the collection's allure are new sumptuous faux-fur vests and dusters, where luxury meets legacy. These pieces pair soft fur textures with hand-quilted kantha fabrics, creating beautiful statements. Sapana has caught the eye of style arbiters including popular Texas influencers and fashion maven Claire Kittle. Yet despite its growing popularity, Sapana remains firmly rooted in its mission of ethical luxury and cultural preservation. The brand's collaboration with She Has Hope exemplifies this commitment. Through this partnership, Sapana supports trade schools and entrepreneurial programs that Next Act Sapana's help survivors of trafficking rebuild their lives across India, Nepal, Uganda, Myanmar, and the Philippines. Each purchase of their Hope Journal contributes directly to these rehabilitation efforts, transforming fashion purchases into vehicles for change. During the Round Top Antiques & Design Show, the Sapana boutique becomes a nucleus of style and substance, attracting seasoned collectors and fashion enthusiasts who recognize the value of fashion with both cultural significance and contemporary appeal. "We're not just selling clothes; we're fostering global citizenship through fashion," Helms says. What also sets Sapana apart is its unwavering dedication to preserving traditional handcrafted techniques while creating employment opportunities in rural areas. Each garment represents countless hours of skilled artisanship, with techniques passed down through generations and now finding new life in contemporary designs. The brand's success proves that ethical fashion and luxury aren't mutually exclusive — they're mutually enriching. As Sapana continues to evolve, its impact ripples outward. What began in Round Top has captured the attention of the fashion world and the jet-set crowd, proving that conscious consumption and luxury can coexist beautifully. With each piece telling a story of preservation, empowerment, and possibility, Sapana isn't just a fashion brand — it's a movement toward more mindful luxury. Visit Sapana in Henkel Square or shop online at sapanadreams.com. 42