Issue link: http://papercitymagazine.uberflip.com/i/1533676
You're just a number. That's what it's feeling like with the others. Brokerages are getting bigger. Their methods are getting standardized. Every house gets the same 1-2-3 selling plan. All the boxes are getting checked — but at what price? We are the contrarians. And we have been for 65 years and counting. That's right. Since 1960, we've treated our sellers and buyers like the people, thinkers and feelers that they are. It's radical, isn't it? You are not a commodity at Briggs Freeman Sotheby's International Realty. You are a client — deserving of the best advisors, guidance, care and coddling. We perform minor miracles every day, one property at a time. And each of those properties gets its own strategy, based on our unique exposure opportunities and our agents' intuition, not a predetermined and phased plan that starts by keeping a listing hush-hush within a brokerage for quite some time. (Those in-house schemes keep a listing from someone else, too: the majority of eager buyers.) Yes, we match real people with real homes, using real instincts and real intellect. Even better, those caring, coddling advisors are backed not only by a local management team who supports them in every way but also by special tech tools crafted to streamline the most important thing — their time. So that they can spend more of it on you. Radical, indeed. The big-box brokerages are getting bigger. We're the boutique brokerage and always have been. (The boutique that sold $2.4 billion just last year alone. Ahem.) But the only statistic that really counts with us is 23,725 and climbing. That's how many days we've been open, doing our thing for the great people of North Texas. And just as it has always been with Briggs Freeman Sotheby's International Realty, you're not a number. You're a neighbor.