Issue link: http://papercitymagazine.uberflip.com/i/221556
STYLEDNA BY STEVEN HEMPEL. PHOTOGRAPHY SHAYNA FONTANA. ART DIRECTION MICHELLE AVIÑA. HAIR AND MAKEUP KATE YANCEY ERIKA YEAMAN, PARTNER, MOSER YEAMAN STUDIO ETHOS: PURPOSE DRIVEN BY DESIGN T he French use the term raison d'être to describe a sense of purpose in life. It is a reason for being — and an appropriate description for the design process of Moser Yeaman Studio, the creative design team that combines the talents of Erika Yeaman and Brooke Moser. Tackling commercial, hospitality and residential design projects, Moser Yeaman Studio decodes each project, injecting a style that is meaningful and purpose driven. THE BACKSTORY. Yeaman, 34, was born into a family of entrepreneurs. She grew up in Hickory, North Carolina — an area that for years was the heart of the furniture industry in the United States. It was her interest in art and fashion that took her to San Miguel de Allende to study silversmithing. The launch of fashion label Everett Parker with Claire Parker Tompkins, whom Yeaman met in San Miguel, brought her back to the States, specifically to Dallas, where she met husband-to-be Matt Yeaman. While finding some success in fashion, Yeaman dreamed of living in New York City. It was there she worked for hotelier Andre Balazs. At the time, Balazs was in the midst of construction of The Standard High Line, and was playing a part in Art Basel Miami through his properties The Standard Miami and The Raleigh (Miami). Seeing these monumental projects up close impressed upon her the need for a practical design base, which she acquired at Parsons School for Design, where she earned a degree in Interior architecture. Fast forward … Yeaman and her husband returned to Dallas to start a family. There, Yeaman partnered with Brook Moser to form Moser Yeaman Studio; the pair has played an important role in a number of eye-catching projects, including the cocktail lounge The Dram; work for masterplanned communities Light Farms (Celina, Texas) and Phillips Creek Ranch (Frisco, Texas); and a boutique-style multi-family complex in Fort Worth dubbed White Buffalo. Erika Yeaman JENNIFER DUNN, SISTERBROTHER MANAGEMENT ETHOS: KEEPER OF THE FLAME J ennifer Dunn, 37, is the engine behind Sisterbrother Management. In 2009, she founded the creative agency, which is making its mark by representing a stable of talented photographers and stylists in Dallas. Working from a newly renovated office in Oakcliff, Sisterbrother is ground control and incubator for six photographers: Richard Krall, Casey Dunn, Darren Braun, Steven Visneau, Molly Dickson and Chris Plavidal, as well as stylists Stephanie Quadri, Jennifer Bigham, Mari Hidalgo and Brittany Winter. THE BACKSTORY. Sisterbrother was born during a time of crisis. While watching the brief but impactful economic downturn, Dunn knew she needed greater Jennifer Dunn control of her destiny. This led to the creation of Sisterbrother, which traces its name to a blog shared by Dunn and her brother Ryan, co-founder of NYCbased creative agency Labour. The agency's largely Dallasbased roster is purposefully kept to a number that allows Dunn and her team to build a strong relationship with each artist. The agency maintains a generalist approach to its portfolio of talent, refusing to focus specifically on any one area — creating a broad range of talent for the fashion, advertising and food industries. As the agency's profile has grown, its roster of clients has increased dramatically and includes Neiman Marcus, The Container Store, Fossil and Reebok, as well as editorial work for ESPN, Men's Journal, Texas Monthly and Dwell. "...I think more than anything, what I learned is that I like being around creative people..." – Jennifer Dunn DECEMBER | PAGE 52 | 2013