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A scroll through Taylor Tomasi Hill's LinkedIn page is a fast f l i p t h r o u g h s o m e r a t h e r major fashion magazines. The Highland Park High School graduate — she moved to New York to study industrial design at Pratt Institute — has been an editor and director for W, Teen Vogue, and Marie Claire. Then, it was off the pages and online to luxe shopping site Moda Operandi, where Hill was creative director. She has been a street-style phenom, a contributing editor for Goop and the founder of her own flower business. But Hill is back in Dallas, husband and toddler son in tow, for another plum gig: vice president, creative director, and women's fashion director for Forty Five Ten. Her job? To nudge the famously fashionable store into new territory — in several senses — as it opens its new flagship in November in downtown Dallas, almost five times larger than the McKinney Avenue original, plus a branch in Houston's tony River Oaks District the month before. Hill has a full plate: She's increasing the store's offerings; introducing a new TTH hop-in- shop for emerging designers inside the flagship; turning the pint-sized outpost Five and Ten in Highland Park Village into a shop of her own, called TTH Forty Five Ten [which opened last month], and helping Forty Five Ten founder and president Brian Bolke take the bigger, bolder Forty Five Ten brand to untapped audiences — while keeping the selective current one happy and satiated. (The cult of Forty Five Ten, you see.) It won't be easy. Here, Hill's take on whom they're targeting and how that will happen. On all the changes — your new TTH boutique, a new downtown Forty Five Ten flagship. I've always had a passion for sourcing, supporting, and growing new designers. The TTH spaces are a launch pad for that: places to express my voice and promote young talent alongside established names. It will be a test. However, I am confident there are flocks of fashionable women in Dallas looking for something new and refreshing. It's a good mix: catering to our current clientele while opening up the doors to a younger audience, with both playful and classic pieces. For Forty Five Ten as a whole, we are creating something very edited in terms of our luxury brands and selection. I would say 75 percent of the store is exclusive to us in Dallas. We'll be opening up our customer base to a younger audience, buying things at a friendlier price point while also catering to women who are simply looking for cool, casual clothes. Designers to come. There are so many new brands coming in to Forty Five Ten downtown: Sies Marjan by designer Sander Lak, who was head of design for Dries Van Noten for five years. Everyone is talking about him. We consider him the color specialist; there is a newness to his pieces that we love. Prada and Miu Miu are at the top of my list. You can't find [them] anywhere in Dallas. Eres 53 (Continued on page 145) Taylor and her son