PaperCity Magazine

December 2016 - Dallas

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S ocial media powerhouse Tina Craig has long enchanted us with honest and witty handbag reviews on her Bag Snob blog, but one of her newest projects delves into another luxu- rious realm. It's a collab with Nouvel Heritage, whose studio is tucked away on rue de la Paix near Place Vendôme. When the French fine-jewelry brand first designed a bespoke piece for her — a necklace of two dog tags with a diamond and her own lip print — she knew she had to share the customizable, quality crafts- manship with her devotees. Craig began her Bag Snob blog in 2005 and later transformed it to include Snob Essentials, a site that kept its lavish content but also touched on more attain- able fashion and beauty topics. (For its 10-year anniversary last fall, she launched a collection with designers, ranging from a $195 Rag & Bone fedora to a $2,195 Mark Cross bag.) Craig's digital presence has remained pervasive. Her redesigned blog dishes on her favor- ite bags of the moment; via Snapchat, we watch her cook dinner and get a facial; and her Instagram is a collage of images from dinner parties with Reese Witherspoon, beauty events with Victoria Beckham, and trav- els that take her from Venice t o P a r i s , London to Malibu. Now she's back to her roots and focus- ing on what her followers adore: her practiced eye for luxury accessories. Featuring her favorite sparkle emoji, the Tina Craig x Nouvel Heritage capsule collection includes chokers, necklaces, rings, a bracelet that converts to a body chain, and soc pins (versatile enough to wear as a brooch, earrings, or pinned to a choker), handcrafted in 18K yellow, white, and rose gold, with black and white diamonds. "The collection is strong and modern, yet super feminine, and will never look dated," Craig says. "In a hundred years, no one's going to think, 'Why is there a smiley face on this piece of jewelry?'" Ylang 23 and Neiman Marcus are among the retailers Craig selected to carry the collection, and a slew of celebs are already fans: Who What Wear's Hillary Kerr co-hosted a launch party at Neiman's in Beverly Hills, and Nicky Hilton followed suit for Bergdorf's in New York City. APPEAL SNOB B Y L I N D E N W I L S O N James Taffin de Givenchy DALLAS' ENTREPRENEUR PHENOM RETURNS TO HER LUXURY ROOTS. Sparkles diamond ring, $4,400 Tina Craig RACHEL SCROGGINS 34

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