PaperCity Magazine

28 A rtist Richard Phillips' filmed portrait of the controversy-laden Lindsay Lohan sent shock waves through the realms of art and celebrity, earning him major art- star status. But just before that, his work appeared on a swimsuit. A few years before illustrator Donald Robertson reached his peak of notoriety — before the book deal with Assouline, before the Bergdorf Goodman takeover — his wispy sketches appeared on a swimsuit. When photographer Gray Malin was a lesser-known name, selling his work on One Kings Lane from his home in Los Angeles, his aerial images of classic resort destinations appeared on a swimsuit. Most recently, interior designer Ashley Hicks, the son of design god David Hicks, made a print for this same swimwear, only to have his London pad (the reimagined home of his late style-setting father) featured in Architectural Digest shortly thereafter. Clearly, someone has her finger on the pulse — and that person is Lisa Moore, co- founder of Cover, the first sun-protective swimwear company, which celebrates its 10th anniversary this year. Putting contemporary art onto a piece of clothing is nothing new. But taking fine art onto swimwear — perhaps the most underrated category in women's apparel — is fairly novel. For Moore, a well-known contemporary collector, combining her passions for art and fashion simply made sense. And she has found a way to be that perfect half-step ahead: If Cover is collaborating with an artist, one would be well advised to collect a work or two, as history shows they will soon become art stars. Moore's swimwear, in turn, takes on an almost collectible quality. And, indeed, women collect Cover — not just for the revolving door of limited-edition styles and prints, but for the design simplicity, versatility, and sun protection. Neiman Marcus and Shopbop all carry Cover — and, rumor has it, Barneys and Net-A-Porter may follow suit. Supermodels (Alessandra Ambrosio) and stars (Anne Hathaway) are fans. And artists keep lining up to work with Moore, including illustrator Matthew Langille and French textile designer Amélie Pinaudeau. Ask Moore what she is most proud of accomplishing in the last decade, however, and she will say: "We made the first sun-protective swimsuit ever." This pride is personal: Cover was developed after Moore's sister was diagnosed with melanoma at age 22. The rest is art history. ALL GOING SWIMMINGLY COVER SWIMWEAR TURNS 10 — AND TAKES THE ART WORLD ALONG WITH IT. B Y C H R I S T I N A G E Y E R . P O R T R A I T T O N Y K R A S H . Gray Malin x Cover Lisa Moore

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