PaperCity Magazine

September 2014 - Houston

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BY PAMELA KRIPKE, MAX TROWBRIDGE. PHOTOGRAPHY MINDY BYRD. ART DIRECTION MICHELLE AVIÑA. STYLIST CARLOS ALONSO PARADA. HAIR AND MAKEUP CARMEN WILLIAMSON T he world is truly a small place — especially when you're Mr. & Mrs. Box, traveling to more than 60 countries from your home base in Dallas since the founding of rewardStyle in 2011. This entrepreneurial couple has two words in mind: global domination. Amber Venz Box is a striking strawberry blonde, savvy and stylish — reminiscent of Lana del Rey meets Florence Welch. Baxter Box is a wicked tech whiz, handsomely smart and charming. Both are adored by peers and revered in their industry worldwide. Since its launch, the company has untapped a niche portion of the digital style market, empowering the world's most influential publishers by monetizing affiliate web links and capitalizing from online shopping. This ecosystem of innovative technology serves more than 14,000 global style publishers across 72 countries and 4,000 retail brands in 132-plus countries to date. Earlier this year, rewardStyle launched LIKEtoKNOWit, a consumer platform that sends ready-to-shop product links to participating Instagram users when they like a photo from a favorite influencer. And in April, Amber and Baxter hosted the second annual rewardStyle The Conference (#rStheCon), attended by more than 200 style bloggers from all corners of the globe — including China, Sweden, Russia, Switzerland, Spain, Ukraine and Brazil, who descended upon The Joule hotel and Dallas' iconic Southfork Ranch to soak up the aura of the Disciples of Digital Style. BACKSTORY Amber Venz had been hearing a lot about a guy named Baxter Box. His aunt, who worked with Amber at Sebastian's in Snider Plaza, thought that they should meet. But at age 20, the student at Southern Methodist University resisted. She had jewelry to design and sell at the boutique, a blog to write, customers to style and summers to spend interning in Los Angeles and New York. Fashion first; boys, second or third. "I was in college; I didn't care," says Amber, sitting beside Baxter in their Travis Walk office. Now, six years later, she cares quite a lot, understanding the sublime impact of their union, both personally and professionally. Married in early May, the duo founded rewardStyle in 2011 — a venture that grew from the convergence of technology (his) and fashion (hers). They created a network of style bloggers, online magazine editors and affiliate partners (such as Neiman Marcus, Nordstrom, Alexander McQueen, and most powerhouse designers) who use links provided by rewardStyle to promote products they like. Christian Dior dress, Roberto Cavalli ear cuff , Zara shoes. PAPERCITY IS FASCINATED AND INTRIGUED, HALT AND CATCH STYLE, BY SUPERCOUPLE AMBER VENZ BOX AND BAXTER BOX REWARD THE

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