PaperCity Magazine

October 2014 - Houston

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Trina Turk Jonathon Skow and Trina Turk Mr Turk Fall 2014 WORLD with a 12th opening in Houston Galleria October 19, and we would love to open even more. FAVORITE THING ABOUT TEXAS. The people, the hospitality and the great museums! We love our clients everywhere, but our clients in Dallas and Houston are confident, optimistic women who are not afraid of color. They are working women who gravitate toward the more tailored parts of the collection, creative types who can be more adventurous in what they wear to work, stay- at-home moms who lean more casual or ladies of leisure who need dresses for luncheons. We're looking forward to getting to know our Houston clients better when we open in the Galleria. HOW DID MR TURK COME ABOUT? Mr Turk began when we cut printed jackets and shorts for the men who visited our first boutique in Palm Springs. We developed a clientele in the desert that loves print and color, so it was a natural extension to expand beyond the Palm Springs store. Our mantra is "classic menswear styles in interesting fabrications." We've extended the Trina Turk brand's affection for vibrant color and print to men who want to be the life of the party. MR TURK IS DESIGNED BY YOUR HUBBY, JONATHAN SKOW. HOW DO THE TWO OF YOU COLLABORATE ON THE COLLECTION? Jonathan and I founded the company together in 1995. Although he was working full-time as a freelance fashion stylist then photographer in the early years, he was very involved in the business of Trina Turk. We've always collaborated creatively and now bounce ideas back and forth on fabrics, prints, styling, concepts — just about everything that goes on. Jonathan shoots all of the photography for the Trina Turk and Mr Turk brands and also designs the men's collection. "I'M THINKING ABOUT …" Flower. Pincushion protea. Destination. Somewhere I haven't been before. Object. The giant dandelion sculpture in our living room. Fragrance. Le Labo Bergamote. Artist. I can't pick just one! But I have a James Verbicky in my office. Restaurant. Bestia in downtown Los Angeles. It's super noisy, and the waitstaff is very bossy, but that adds to the fun. Bag. The Trina Turk Manhattan woven tote in black and bone leather from my new bag collection — it holds everything! Museum. The Picasso museum in Paris or the Peggy Guggenheim Collection museum in Venice. Furniture. I'm crazy about a curvaceous 1970s chrome and white leather sling chair we found for our house in Palm Springs. Wardrobe staple. A great dress in a strong solid color or graphic print. We all already have a little black dress. Beauty essential. Nars lipstick. Must-read. Dawn Powell's The Locusts Have No King. Go-to gadget. My iPhone, of course — especially Instagram (@trinaturk). Travel essentials? Rimowa aluminum wheelie, a jacket with lots of pockets and Aquaphor. WHAT IS IT ABOUT THE '60S AND '70S THAT YOU IDENTIFY WITH? The fashion, color combinations and interior design really stuck with me. Those are the decades when I was growing up in California and Washington. No one was afraid of color during those decades, and there's something so refreshing about the craziness and graphic quality of some of the prints. STYLE ICONS. Iris Apfel, Millicent Rogers, Audrey Hepburn, Mary Tyler Moore in the '70s, Jackie O, Gloria Steinem and Peggy Moffitt. HOW DO YOU MAINTAIN 11 COLLECTIONS, SEASON AFTER SEASON? By not stopping! Making decisions and moving on is very important. There is no time to second guess yourself. To remain inspired, all you have to do is open your eyes and observe what's going on around you. Inspiration is everywhere. It can be literal, like a great look that you see somebody wearing on the street, or a piece of art. Or, it could be something less obvious like the color combination in a plant or flower, a film that has a certain mood or a road trip. CREATIVE PROCESS. I start with a theme, a color story, or a great print. You never know which will come first to set the tone for what the collection will become. Once a theme is set, it's much easier to decide which fabrications and styles are right. If it's right, it all falls into place. TELL US ABOUT THE NEWLY MINTED HANDBAG COLLECTION. The bag collection, just like the entire Trina Turk brand, is inspired by California's vibrant multicultural mix, architecture and landscape. We are also inspired by California's outdoor poolside vibe, so all of our bags are named after cocktails. Our fall collection has both Essentials (the bags you'll use everyday) and Luxe (clutches and styles you'd be more likely to carry going out or when you don't need a larger bag. HOW WILL YOU CELEBRATE 20 YEARS OF TRINA TURK NEXT YEAR? We're creating a special capsule collection with its own signature print to commemorate the milestone. WHAT'S NEXT? We currently have 11 boutiques across the country, T rina Turk's madcap California lifestyle translates brilliantly to her beachy boutiques popping up in sunny climes around the U.S. Opening this month is our slice of L.A. heaven, with a Galleria boutique brimming with bikinis and dresses, bedding, pillows, ping-pong paddles and the dapper Mr Turk collection, designed by Turk's photographer/stylist husband, Jonathan Skow. (The Woodlands Trina Turk opened in June.) We caught up with the whirling Turk to see what's on her mind on the eve of her Houston store opening, October 19. AS TOLD TO MEGAN PRUITT WINDER. "THEY ARE NOT WALLFLOWERS!" TRINA TURK ON WHO HER IDEAL WOMAN IS of Fall 2014 Double-drop earring, $88 Loleta shoe, $268 Candles, $38 each Drama Shower necklace, $248 Stone Drama cuff, $158 Mimosa clutch, $328 Ping-pong set, $54

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