PaperCity Magazine

December 2018- Dallas

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Page 41 of 111

FOR ONE NIGHT ONLY, THE DALLAS-BASED RETAILER INHABITS A NEW ADDRESS: WELCOME TO 1907 FANTASY LANE. By Christina Geyer. Photography BFA. T he invitation arrived with the party's address stamped in pink: 1907 Fantasy Lane. It was a pop-up book of sorts (or perhaps a very chic advent calendar), unfolding into a five-story Neiman Marcus brownstone, with windows and doors that opened to reveal graphic clues: boxes of gifts tied up with string; the Taj Mahal surrounded by bonbons; two tennis rackets; a bit of spy paraphernalia; and an anchor. What could it all mean. We had to book a flight to Manhattan to find out. You see, this year proved different than Fantasy Gift launches of past. Rather than debuting the much- -anticipated big-ticket luxury gifts with a press pre- view and party in Dallas, Neiman Marcus' top brass (Mimi Sterling, Chuck Steelman, Neva Hall, and newly minted CEO Geoffroy van Raemdonck, et al.) packed it all up and took the reveal to New York. It was the first time in the company's 111–year history the Fantasy Gift launch took place outside of Texas. The reason? Come spring 2019, Neiman Marcus opens its first New York City location — a massive flagship in the booming new Hudson Yards development. Call it a sign of stylish things — and quintessentially Neiman Marcus parties — to come. NEIMAN MARCUS NEW YORK Takes The Taj Mahal, part of the Indian Subcontinent experience George Wayne Aimee Ruby Drew Elliott, Christian Cowan Christie Grimm, Timo Weiland, Chefanie Nass Michaela Vybohova, Alexandre Assouline Wes Gordon Gabi Diana Chuck Steelman, Robert Verdi Mimi Sterling, John Walls Trapsing the desert via the Indian Subcontinent experience 40

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