Issue link: http://papercitymagazine.uberflip.com/i/1310803
W e l i v e i n a c o n s u m e r society. We like new things, and new things like us back. But life is a balancing act, and if we fail to find balance, all will break down. Keeping this in mind, companies and brands have Helping tHe Ocean, One WatcH at a Time become increasingly environmentally conscious in their quest to quench our thirst for the new while lessening its impact on the world around us. Tom Ford's N.002 Ocean Plastic Timepiece follows this movement to a T. The watch is made entirely from recycled plastics, even down to the smallest components — but the Swiss-made timepiece takes environmentalism one step further by using only plastics that have been recovered from the oceans and coastlines. Even the packaging is made of recycled ocean plastic. Only the inserts, made of recycled paper, come from another material. "In my opinion," says Tom Ford, "ethical luxury is the greatest luxury of all. Sustainability is a key issue in our lives right now. In particular, the amount of ocean plastic that we are generating is perhaps taking the greatest toll on our environment of all. For every 1,000 Ocean Plastic Timepieces we produce and sell, we permanently remove and prevent 490 pounds of plastic waste from entering the ocean. It is incredibly appealing to know that you are not only wearing a high-quality product, but by simply owning the product, you are also taking direct action to improve the planet." The first-edition N.002 Tom Ford Ocean Plastic Timepiece is sporty, with a matte black dial, numerals in Super-LumiNova white, black strap made of 100% ocean plastic, and is water-resistant to 300 feet. For an all-purpose watch whose impact on your wrist is greater than its impact on the environment, this may be the timepiece for you. $995 at the Tom Ford boutique, tomford.com. By STEvEN HEmPEL "in my opinion, ethical luxury is the greatest luxury of all. Sustainability is a key issue in our lives right now. in particular, the amount of ocean plastic that we are generating is perhaps taking the greatest toll on our environment of all. For every 1,000 Ocean plastic timepieces we produce and sell, we permanently remove and prevent 490 pounds of plastic waste from entering the ocean. it is incredibly appealing to know that you are not only wearing a high-quality product, but by simply owning the product, you are also taking direct action to improve the planet." — Tom Ford N.002 Tom Ford Ocean Plastic Timepiece 34