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PaperCity_Dallas_December_2020

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Five Ten, where she worked her way up from an intern to positions with the titles of assistant to the creative director, creative assistant in charge of production, and most recently, junior creative director. Yes, it has been a fast track towards her newest role, but that seems to be the frenetic speed at which 2020 moves. Jones is from that Jones family — the dynasty behind our beloved Cowboys. She's the granddaughter of Gene and Jerry Jones, and her parents are Karen and Stephen Jones. She credits her paternal great-grandmother, Arminta Jones, as her fashion icon. "She was fabulous in every way, and her wardrobe was nothing less. She loved sparkle and was never without a hat," Jones says. "Whenever we are at the ranch — her old home in Missouri, which was once an exotic animal preserve — I always visit her hat collection." At under 30, Jones might seem young, but fashion has a history of elevating talent to creative roles at an early age — like wunderkinds Marc Jacobs, who was leading Perry Ellis at age 25, and Esteban Cortázar, who had his first runway show during New York Fashion Week while he was still in high school. In many ways, Jones is your quintessential millennial. I am completely unaware of some of the names of musicians she mentions — case in point, Pusha T — as we walk and talk in the newly laid-out Forty Five Ten. Her weekend routine might involve heading out with girlfriends for sushi at Tei-An, then a cocktail at Midnight Rambler. One of those confidantes, Mattie Berry, says that Jones "always had the closet that we wanted to borrow from. Even if you didn't know something was cool at the time, you realized it was after seeing it on her. Jordan would show up wearing an animal-print cardigan or a new graphic tee when those were all the rage, and you might not realize it, but soon you'd be looking for something similar. In a time when most teenagers were searching for body-con dresses, she was the one wearing an oversized blazer." Anne Wallach, 38, is the counter- point to Jones. She has the calm demeanor and effortless elegance we all wish we had. Wallach has been working in the luxury arena for close to 15 years, with her latest stints at Mansur Gavriel, Marc Jacobs, and Gucci in NYC. She's also a hometown girl who graduated from Hockaday, and whose family still reside in Dallas. That, along with the offer to come to Dallas to take the position as vice president of operations for Forty Five Ten in 2018, is what lured her home. T he days I spent shadowing the team were filled with Zoom calls with designers as they made their purchases for Spring 2021. They strategized the store's layout, which currently holds newly arrived full- price merchandise from Thom Browne and Saint Laurent, among others, on the first floor and the remaining portions of the sale on the second. From one day to the next, vignettes are staged in an intriguing, juxtaposed way. A fresh assortment of works from Tim Headington's vast collection of art, has been hung, including pieces from Richard Misrach, Tony Tasset, and Rosana Castrillo Diaz. Perhaps most poignant is Tracey Emin's neon work I Fell in Love Here, 2014, which sums up many client's feelings about the store. By the beginning of 2021, every- thing should be somewhat back to normal at Forty Five Ten, with current-season merchandise on the first and second floors and Headington corporate offices consolidated and relocated to the third floor, which formerly housed menswear (which will no longer be in the mix). More than anything else, Wallach wants everyone to know that the store is "coming back to our roots as the Dallas go-to for fashion." She hopes Dianna Miller and Kyle Branch Inspiration walls Robin Wilkes and Piero Golia's Mariachi Painting #7, 2016 36

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