PaperCity Magazine

PaperCity Dallas December 2021

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Page 35 of 99

intuition led to his appointment as trunk maker and packer to Empress Eugenie, which was furthered by his ingenuity in creating waterproof trunks with flat lids, transforming their functionality. To mark the 200th anniversary, the house that Louis built has been hard at work celebrating his remarkable ascent and all that would follow. In August, Vuitton began unveiling windows to showcase the talents of 200 friends and visionaries who were tasked with reconstructing, repurposing, projecting, and refashioning the original LV Trunk, a box measuring 50 by 50 by 100 cm into a vessel of expression. The invitees are themselves symbolic of the gesture and concept. Their talents, backgrounds, and identities stretch across the globe and include writers, curators, dancers, poets, Olympians, and designers — from instantly recognizable n a m e s s u c h a s S o u Foujimoto, Frank Gehry, and BTS to lesser known but imminently deserving creatives from all walks of life. This is one of several initiatives the house has introduced to celebrate its bicentennial. The project stretches throughout its web of stores across the globe, as each displays the trunks that symbolize Vuitton's origins and its aspirations towards the future. In keeping with the spirit of both the season and the house, LV will donate 10,000 euros in the name of each creative to one of 15 nonprofits, for a total donation of 2 million euros towards projects encouraging arts and creativity among young people from disadvantaged communities, stretching across 13 countries and 5 continents. The 200 trunks will be auctioned off in 2022. (Continued from page 32) Mr. Flower Fantastic Peter Marino BTS Scott Barry Kaufman Antony Micallef 34

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