PaperCity Magazine

PaperCity Houston May 2023

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California spa, the land developer felt invigorated. His wife urged him to open a sort of community for healthy living — something greater than a spa. They settled on a 150-acre property named the Double U Dude Ranch in the Sonoran Desert of Tucson and began to plot out their risky endeavor. It was the era of fat farms, where retreats virtually starved and over-exercised guests to help them lose weight. There was no wellness industry, no market research that proved their holistic concept would succeed. But passion pushed them forward. A year and a $6.8 million renovation later, the Zuckermans welcomed their first guests (eight in total, but only one paid the $85 per night fee) to Canyon Ranch. Within three years, the place took off, with celebrity bookings, magazine features, and TV specials. A decade later, they created an East Coast offshoot in the wooded Berkshires of Lenox, Massachusetts, in the 1898 Bellefontaine Mansion built by Carrere and Hastings. Since then, Canyon Ranch has continued to trailblaze in the wellness industry. When Mel and Enid stepped down in 2017, John Goff — who has had a stake in Canyon Ranch since the late '90s — became the sole owner. He opened a third resort in Woodside, California, and expanded the services offered at the existing ones. The Austin location opening in 2025 will mark the first time a Canyon Ranch resort is built from the ground up; Goff's most lucrative contribution to the brand, however, may well be the introduction of membership-based clubs and a digital app for those members who won't have an urban club nearby. "We know one of the things that drives behavioral change is having the right community around you," says Mike Fulkerson, chief marketing officer. "So, we're building a really strong community element into the clubs." Something like Equinox meets Soho House meets The Ritz Spa. In Houston, the club will be located at 4411 San Felipe Street, near Loop 610 , where the new private membership Park House is opening (December 2023). Picture it: You feel rejuvenated and determined after a week at an idyllic Canyon Ranch resort. There won't be post-resort blues, though, because you'll be checking into your local club tomorrow … and the next day, and the next, and the next. (Continued from page 20) AW ANDY WEBER AW Stay In-The-Loop with If you wish to be In-The-Loop, whether selling, buying or just looking around, Call Andy! CELL 713.724.4306 DIRECT 713.558.9252 Montrose resident since 1983 Consistent Top Producer, Circle of Excellence ANDY WEBER AW Canyon Ranch: The Legend DALLAS | JULY/AUGUST 2019 Summer Solstice. 84

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