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98 PAPERCITY PROMOTION I n the past, finding the best diamonds on earth required considerable research and an international flight. With over 100 years of combined experience, The Diamond Factory brings this expertise to North Texans' doorsteps, with a massive showroom glistening with top-quality stones and a diamond-cutting factory on premise — not only a rarity for the city, but the only one in North America. The diamond-cutting facility, Southwest Diamond Cutters, was founded by a fifth- generation diamond cutter from South Africa. The extensively trained team of artists uses technology to cut and polish diamonds from the rough, obtaining optimal cut, clarity, and GIA grade. Each cutter has a different skill set, including antique cuts, unique shapes, and cutting for specific colors. The team can also repair damaged diamonds to bring cherished heirlooms back to life. Customization is another option. The Diamond Factory can customize almost anything. For example, they designed a bespoke 10-carat oval ring and matching stud earrings that saw the client return for a matching pair of three-carat dangling earrings. Their recommendation: Avoid choosing something just because it's trendy. Instead, select a diamond that you love — one that showcases your personality. And, always express your individuality with a custom design. With the holiday season fast approaching, The Diamond Factory is gearing up for one of its busiest times. Of course, engagement rings always fly out the door this time of year. Best-selling shapes this season include oval, emerald, and radiant cuts. The team also sees a surge of interest in diamond hoop earrings, diamond studs, and tennis bracelets and necklaces, as well as a rise in popularity of multi-shape pieces. Whether you're looking for an engagement ring or investment jewelry to add to your collection, The Diamond Factory has superb quality, selection, and pricing of natural and lab-grown diamonds and gemstones. They stand ready to make dreams come true, with unique creations that showcase each customer's personality and vision. The Diamond Factory 13719 Omega Road 972.980.8700 diamondfactorydallas.com The Diamond Factory Shines BRIGHT IN DALLAS 4.00-Carat Pink Oval Diamond Halo Ring 6.00-Carat Three-Row Diamond Hoop Earrings 14.28-Carat White and Yellow Diamond Tennis Bracelet 12.00-Carat Bezel-Set Mixed Diamond Tennis Necklace