Issue link: http://papercitymagazine.uberflip.com/i/1546313
The immaculately shot Loro Piana campaign flows from the Menil Collection galleries to its surrounding neighborhood bungalows, the Menil Drawing Institute, and green spaces. Just as the de Menils imagined, art, architecture, and daily life merge together in these hallowed halls. The campaign's intergenerational cast includes Sigrid de l'Epine and her husband, artist Jean-Charles Blais, as haunting apparitions of the elegant John and Dominique. "A Day in Houston" also features the Rothko Chapel. Neither a museum nor a church, Rothko Chapel opened in 1971 and houses 14 vaporous paintings by Mark Rothko. This is architectural holy ground that inspires reverence for the art that divinely shifts with the day's light — an international site for spiritual seekers and those devoted to art and activism. The campaign's striking cast wanders these inspiring spaces in perfect step with the colors and textures of Loro Piana's collection. American composer/saxophonist Richard "Dickie" Landry also makes a seminal contribution to the video. A close collaborator of the de Menils, Landry performed at the Rothko Chapel in 1987, a commission in honor of the Menil's opening. His improvised notes serve as the heartbeat of this campaign, unable to be replicated. 44 The de Menil House in the Loro Piana campaign Rothko Chapel in the Loro Piana campaign The cast of the Loro Piana campaign at the de Menil House