PaperCity Magazine

March 2017 - Dallas

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Page 35 of 95

34 I n a New York Times fashion column penned by Bernadine Morris that appeared July 19, 1972, quick mention was made about a certain Roman collection: "Fendi is the fur house started by Adele Fendi. She runs it today with the aid of her fi ve daughters. It has expanded into luggage and small leather goods. You see its handbags and carryalls on the streets of Rome, marked by the initial F … The furs were designed by Karl Lagerfeld, the maverick German who works in Paris. He's partial to suits with fi ngertip length jackets that look like poplin rain suits but are lined with sable, or a coat of the same material that is completely reversible. He also lines parchment-color otter with ermine and favors blond colors in sable, mink and As Fendi opens its fi rst Dallas boutique in Highland Park Village, we look back at the Italian fashion house's fur-swathed, leather-bound 90-year history. By Christina Geyer B Y L I N D E N W I L S O N The fi rst Fendi store, then a handbag-and-fur shop on Rome's Via del Plebiscito, 1926 ermine. Talk about perma- nent elegance." Permanent elegance, indeed. Forty-five years since this story appeared — and 91 years since Adele Casagrande Fendi and husband Edoardo Fendi fi rst opened their fur and handbag shop on Rome's Via del Plebiscito — Fendi is still the epitome of Italian luxu- ry. While some things have not changed (Karl Lagerfeld still oversees the creative direction, and Fendi is consistently famous for its colorful, otherworldly fur designs), really every- thing has changed. To d a y, F e n d i is more than just collectible It-bags (i.e.: the Baguette bag, which debuted to sell-out status in 1997); it's also coveted the world over for its extrava- gant women's ready-to- w e a r a n d accessories, Fendi Casa collection of home furnishings, luxury timepiec- es, menswear, and fragrance. Fendi has also become a destination, with the opening last year upon the occasion of its 90th anniversary of the Palazzo Fendi in Rome — a ROMAN HOLIDAY ROMAN HOLIDAY (continued on page 36) Silvia Venturini Fendi, daughter of Anna Fendi Fendi Spring/ Summer 2017 Fendi Spring/ Summer 2017 Fendi KAN I bag, at the Fendi boutique

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