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66 ramping up across all categories, from wellness and wine to travel and design, fashion, and art. There's even a Quiz Night, which Deborah says is all the rage right now in London's most popular pubs. Despite the buzz and mystique, some wondered: For a city anchored in genteel, old-school Southern country-club culture, could a vibrant social club that mixes business with pleasure — and perhaps the occasional late night dancing on tables — hold its own in Dallas. Barely two months since Park House opened, the answer is a definite "Yes," with membership already a coveted status symbol. "We have been full since October, and we have a long wait list," Deborah says. And the process of admittance is a discerning one. "All members are fully vetted by our membership team and go in front of the membership committee — which is made up of a diverse group of current members — for approval," she says. Then there are the dues, which are comparable to Soho House and other top clubs. For a resident membership (available to applicants older than 30), expect to pay $5,000 for initiation and $3,000 for annual dues. A discounted membership is offered to the 30-and-younger crowd and for out-of-towners living more than 100 miles from Park House. "We have tried to create a home away from home," Deborah says. "We want our members to come often — breakfast, lunch, and dinner, late night — and share it with their friends." W hen you walk through the Gallery at Park House — an art space programmed by art advisor John Runyon, with rotating installations by renowned artists, including Charlie Billingham, the first to have his work on display — and into the Living Room, the first thing you notice is a massive taxidermy peacock. Call him the Park House mascot. "It was a vintage find in Dallas," says Deborah of her favorite avian creature. "The feathers became the inspiration for many of our design elements, such as the menu covers and the embossed cocktail napkins." Enter Studio Collective, a boutique branding and design firm based in Venice, California. Led by principals Adam Goldstein, Leslie Kale, and Christian Schulz, Studio Collective has designed bold, unexpected interiors for the historic Hotel Figueroa in downtown Los Angeles, Santa Mon- ica's Jonathan Beach Club Restaurant, the Drunken Dragon restaurant in Miami, and the Spare Room in Hollywood's infamous Roosevelt Hotel. With its focus on craft, history, and originality, Studio Collective was the right design team to lend its vision to Park House's 15,000 square feet. There was much to be done with a club that has multiple dining rooms and bars, two patios, and a massive space for work and play. Goldstein and Kale began to collaborate with Deborah, John, Megan, and Brady, including a trip to London — Deborah and John still lived there at the time — during which Goldstein A vinyl DJ booth — also known as the "Sweet Spot" — anchors the Living Room, serving as a spot for a regular DJ (or for club members wanting to spin a track or two). In the Peacock Parlor, a ceiling mural by Dallas artist Francisco Moreno, and Ed Ruscha's News, Mews, Pews, Brews, Stews & Dues, 1970. At Park House, phone calls are only allowed in a few designated areas: Near reception, a pair of vintage London-style telephone booths stands at the ready for guests needing to take a call.