PaperCity Magazine

May 2019- Dallas

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56 F orty Five Ten's new Hudson Yards store in New York City is turning heads as much for its cutting-edge interiors as for its compelling roster of designer and vintage goods. The fifth- floor emporium has four distinct storefronts, each artfully orchestrated as a team effort between owner Headington Companies and New York and Dallas architecture and design firms. The innovative glass-brick façade — which appears as if blocks of ice have melted away to reveal hyper-cool interiors beyond — was conceived by experimental design lab Snarkitecture. Dallas-based 5G Studio Collaborative realized the wall's complicated technical aspects, along with much of the store's interior architecture and furnishings. From the fashion to the interiors, Forty Five Ten's president and chief creative officer Kristen Cole (a former New Yorker herself) and her husband, Joe Cole, a longtime consultant for Headington Companies, each had a heavy hand and influence — and it shows. Interior spaces feature retro-futuristic displays, including one for handbags and shoes that shimmers like a giant geode sliced in half, polished and glowing from within. The store's vintage area has a happy Flintstones nostalgia, with floors and walls paved in chunky peach and blue terrazzo. Other spaces make ample use of reflective metal columns and mirrors. In addition to Forty Five Ten's collections for men and women WITH ITS PUBLIC ART INSTALLATIONS, INNOVATIVE RETAIL CONCEPTS, AND STORIED CHELSEA NEIGHBORHOOD, THE BUZZY NEW HUDSON YARDS DEVELOPMENT IN NEW YORK CITY MAKES FOR THE PERFECT MANHATTAN HOME FOR FASHIONABLE RETAILERS WITH DALLAS ROOTS. FORTY FIVE TEN X HUDSON YARDS MR. STANLEY I conic Dallas–based retailer Neiman Marcus waited more than a century to open a location in New York City — and now it all makes sense. The 188,000-square-foot outpost, which officially opened in March, is prominently positioned across three levels of The Shops & Restaurants at Hudson Yards and includes a beauty salon and three dining options. On Neiman's first floor (level five), Cook & Merchants offers grab-and-go coffee and beers on tap. On level six, Bar Stanley is an homage to Mr. Stanley himself, serving up his personal favorites such as tortilla soup and monkey bread. And on the top floor, near the couture salon and precious jewels, sits The Zodiac Room. We look forward to introducing NYC to the wonders of chicken-broth demitasse, popovers, and strawberry butter. Neiman Marcus at Hudson Yards, 20 Hudson Yards, Levels 5-7, New York, Lisa Collins Shaddock TAKES MANHATTAN Neiman Marcus at Hudson Yards Forty Five Ten's glass brick façade by designers Dries Van Noten, Balenciaga, and Celine, the store has vintage creations by Halston, Gaultier, and Chanel as part of Austin-based Archive Vintage's new presence in-store. There's a smattering of stocked home design from Entler Studio, Waka Waka, BZippy & Co., Bower Studios, and Pieces, along with art and design books and independent magazines. Forty Five Ten, 20 Hudson Yards, Level 5, New York, Rebecca Sherman

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