Issue link: http://papercitymagazine.uberflip.com/i/122433
SIMON GENTRY FULTON DAVENPORT I n our deep summer meetings — meaning it's deep into summer, not a deep meeting — we discussed what was Very PaperCity. It's classic but feels new. It's elegant with depth. High but low. Black but white. Who knows. We've gathered things that we love right now … places, people, objects. Next month, the list might differ. But for now, right here, this is what we love: chunky gold bracelets, the Christina O, Harbour Island's Dunmore hotel, Screw U slippers, Raoul Dufy–designed wallpaper for Hermès, Claude and François-Xavier Lalanne, Etat Libre d'Orange, Dammit Dolls, Kate & Allie, Mr. Turk, perfume guns, Rigaud candles, The Royal Tenenbaums, Casa Luis Barragán, Luggala Days: The Story of a Guinness House and dozens more. It's all so Very PC. And to prove it, anything or anyone on this list gets a V PC sticker. We deliver. Holly Moore, editor in chief holly@papercitymag.com AUGUST 2012 | STYLE | FASHION | SOCIAL L ast month, I wrote about the practice some Weboriented consumers use called "showrooming," whereby they scout retail stores, only to make their purchases online. Another article on Web-related sales activity recently in The New York Times — from another perspective — caught my eye. This time, it's what an online merchant will do to find the consumer. It revolves around a company called Axciom that processes about 50 trillion data "transactions" a year on about 500 million consumers. As someone who studies the field of marketing, I know how "database marketing" fits into the mix. But, man, has this company taken it to soaring levels. They basically create a human genome — a perfectly befitting term from the article — on a consumer and sell it to a marketer. Here's how it works: A friend of Mr. Hughes likes a type of printer on her Facebook page. Hughes follows the link to the printer manufacturer site, and this cues an Axciom system designed to recognize consumers. Hughes doesn't buy, but over the next day, ads for the printer pop up on Web pages that he visits. Later that day, he returns to the printer site, is recognized and is offered a $10 rebate and free shipping. He buys — but that's not all. The multichannel system created by Axciom and its partners later sends him coupons for ink and paper and a personalized snail-mail postcard suggesting he donate his old printer to a nearby school. I mean, really? I've spent a lot of time this summer in the country exploring vintage — and chic — farm and ranch houses. It's quite a liberating dichotomy from the hustle of urban life. The other day, I drove past a 100-yearold general store that had a sign outside, written on chalkboard, that read "Blue Bell Ice Cream pints for $1.29." It seems old-school marketing still works — it was delicious! in this ISSUE 4, 6, 8 POP. CULTURE. GOSSIP. 10 Fashion Alert! 1214 20 24 26 29 Fashion Houston: 32 34 Year Three! Jim Kastleman, publisher jim@papercitymag.com Parties: Found's grand opening; unveiling Carol Isaak Barden's Suyama House Pick of the New: Fresh spots to shop, gaze and graze Parties: Retail Whirl — Henri Bendel, Billy Reid, Vreeland at Tootsies Tootsies hosts a trunk show for lauded designer Kelly Wearstler and her namesake collection — think graphic and colorful — Wednesday, August 29. Stop by the store between 10 am and 3 pm to meet the designer. 2601 Westheimer Road in West Ave, 713.629.9990; tootsies.com. Editors' Pick: It's all so Very PC Design: Inside the nest of Amy Anton Style: Inside the head of revolutionary Jim Harithas Party: Bathrobes & Bootleggers Parties: Car smart at Classy Chassis Concours d'Elegance, Helfman Fiat's grand opening, Susan's Rally Kelly Wearstler fall collection Party: Blue Bloods & Cocktails at Bayou Bend, Rienzi and Glassell ferociously Fabulous Furs E Norisol Ferrari Amelia vest in nutria. Sofia hooded cape in ranched Russian sable. Down jacket in American alligator arly this spring, I was in New York for meetings with fashion houses. A friend, Lou Iacovelli, said, "You must see Norisol Ferrari." So off we traipsed to Mulberry Street and a heavenly loft and studio. The collection was nothing short of fabulous. Perfectly tailored sable, leather, alligator, mink, cashmere and tweed fashioned into vests with dipped backs; high-collared, hugging trench coats circling to the ankle; hoodies in sable, alligator and mink, unbearably soft; snappy zipped jackets in golden Swakara. Images of NY girls Daphne Guinness, Marina Rust Conner and Amy Fine Collins sallied forth. And, in fact, Amy Fine Collins had just hosted a trunk showing at the Carlyle Hotel for Norisol's collection. Currently, the sumptuous collection is exclusively available at the very luxe and very L.A. Maxfield emporium, but PaperCity is hosting Norisol in Houston with her complete fall/winter collection on August 14 and 15 at Hotel Granduca, 1080 Uptown Park Boulevard. For inquiries and to RSVP for the trunk show, call 713.524.0606, ext. 221; monica@papercitymag.com. Holly Moore S ave the date! Fashion Houston presented by Audi, now in its third year, has confirmed quite an international set of designers to strut their latest looks down the runway at the Wortham Center Grand Foyer November 12 through 15. And … this just in — this year's Style Icon award will go to Diane Lokey Farb. Audi's main man, Jared Lang, model maker Neal Hamil and show producer Jeanne Ruberti have signed up a terrific lineup of designers for personal appearances and runway shows including fashion-world wunderkind Zac Posen and red-carpet favorite Monique Lhuillier, as well as designers Max Azria and his wife Lubov, who will show both the Herve Leger and BCBG collections. Russian-born designer Rubin Singer, Hollywood favorite Kevan Hall and Beirut-born Maison Rabih Kayrouz (who shows his collections at the Paris haute couture shows) have been confirmed, as have Gemma Kahng, Laurel Berman's Black Halo, Canadian-based Greek-Egyptian designer Fotini and the Haitian boys behind menswear line Bogesse, Fabrice and Patrick Tardieu. Making marvelous returns to the runway are local fashion favorites, designers David Peck, Chloe Dao and Jerri Moore. More to come, watch this space in September. The information and ticket site, fashionhouston.net, will be updated soon to reflect this extraordinary 2012 schedule, and VIP tickets go one sale this month. Check back to the Web site for updates. AUGUST | PAGE 4 | 2012 Zac Posen Monique Lhuillier Gemma Kahng Herve Leger by Max Azria