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OBSESSIONS. DECORATION. SALIENT FACTS. 48 As the fashion capital of Italy, Milan is home to some of the chicest women in the world — and the inimitable style is about to land in Dallas. On Saturday, October 18, maximalist Milanese lifestyle brand La DoubleJ opens its second U.S. location in Highland Park Village. From the outside, the buzzy brand — which was founded in Milan in 2015 by L.A. native J.J. Martin — sells joyful, feel- good fashion and homeware in clever, eye-popping prints. For Martin, however, it's the inside that matters most. "At La DoubleJ, we are about so much more than embellishing your outsides," she says. La DoubleJ's ebullient identity is deeply rooted in its mission to elevate one's style and one's state. Their mantra, Raise Your Vibration, manifests itself via The Sisterhood, which Martin describes as "the accumulation of the thousands o f s p i r i t u a l , e n e r g e t i c , emotional, and physical lessons that I've picked up along my wanderlust, ever-evolving s p i r i t u a l j o u r n e y. " T h e Sisterhood is La DoubleJ's free "community portal to higher consciousness," granting access to a toolkit of online practices (e.g. yoga and breathwork), Martin's Rolodex of spiritual teachers and practitioners via the Healer Book, and invitations to weekly wellness sessions, some held in the Sacred Grotta of the brand's Milan flagship. Even Martin's title, Creative Commander and Chief Spiritual Officer, underscores the brand's commitment to elevating joy and kindness for its community. "Dallas locals embody these characteristics La Double Talk naturally, so we're really excited to be broadening our La DoubleJ Sisterhood to this city," Martin says. It's fitting that La DoubleJ opens in Dallas in October — the most mystical month of the year. The 1,985-square- foot boutique will showcase its new Energy Elevating Jewel Collection, a consciousness-boosting mix of charms and chains. Shoppers can expect to find the full spectrum of the fashion offerings in its signature punchy palette (color has frequency, too, after all), including a dedicated shrine to homeware with the different families of porcelains, dozens of linen patterns, mountains of Murano glassware, and handcrafted ceramics. Martin also tells us that the resort collection that drops late this month includes bolo ties with spiritual symbols that have a "very Texas" feel. Finally, expect spiritual activations for La DoubleJ's newest community of joy-seekers. Cue the soundbath! La DoubleJ, 8 Highland Park Village, us.ladoublej.com. Melissa Smrekar J.J. Martin will speak and sign her book, Mamma Milano, on Wednesday, November 5, 9:30 to 11:30 am, at Park House in Highland Park Village, as part of Texas Design Week Dallas (November 3 - 7). Information and tickets, texasdesignweek.com. From top: J.J. Martin Fall winter 2025 fashion and homeware.