Issue link: http://papercitymagazine.uberflip.com/i/1545488
Loewe: Looking Fine at 180 F ounded in Madrid in 1846 by a collective of artisans, the house of Loewe established i t s r e p u t a t i o n through exceptional leatherwork and a commitment to excellence. Over the decades, that foundation expanded to include a broader creative language — one that embraces technical innovation, cultural curiosity, and a distinct sense of playfulness. At the center of the anniversary sits the Amazona 180. Reimagined b y c r e a t i v e directors Jack McCollough and Lazaro Hernandez, 24 the bag carries forward t h e c o n f i d e n c e a n d independence that defined the original, now expressed through softer proportions, supple materials, and a renewed sense of ease. Loewe's anniversary campaign photographed by Talia Chetrit brings together Julia Garner, Salma Abu Deif, Giselle, Kara Wai, Sissy Spacek, and Kara Walker, each paired with an enduring Loewe iconic bag including the Flamenco and Puzzle, as well as the newly introduced Amazona 180. The celebrations extend beyond the campaign. A capsule collection of ready-to-wear, bags, and small leather goods draws o n h o u s e s i g n a t u r e s , w i t h l i o n m o t i f s a p p e a r i n g t h r o u g h embroidery, leather intarsia, c h a r m s , and hidden details referencing the Loewe name (which is German for "lion") and its history. The anniversary reflects a philosophy that has sustained Top: Original design for Loewe window, 1943. Art by José Perez Rosas. Above: Loewe menswear press kit, A/W 1986. Left: Folding comb "Obsequio de la Casa Loewe" for customers, Christmas 1910. Loewe 180 Anniversary medium Lion Intarsio Flamenco clutch in calfskin. ALEJANDRO CABRERA Loewe takes stock of its remarkable history and continual reinvention. the House for generations: a respect for what came before and an instinct to move forward. Few fashion houses have navigated nearly two centuries with such verve. Loewe feels as fresh now as at any time during its history. loewe.com. Steven Hempel Julia Garner in Loewe 180 campaign Enrique Loewe Roessberg MUSEO LOEWE MADRID MUSEO LOEWE MADRID