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29 Laura Young and Rigatoni custom furnishings and upholstery. Linens and terry are by American heritage brand Matouk with bathroom fixtures from Waterworks. While the inn's design is very East Hampton, the studied eye will notice flickers of The Colony. The de Gournay mural in the sitting room (aka lobby) at The Colony has become its own main character of sorts, so Wetenhall and Netto worked with de Gournay to create a site-specific hand- painted wallcovering for the parlor of The Hedges depicting East End landscapes, l a n d m a r k s , a n d architectural character with a few hidden motifs and personal details, including the Wetenhalls' family dogs, their own Sag Harbor home, and a secret talisman: d e c o r a t o r To m Scheerer's mother's house (Netto's personal favorite East Hampton home). "For me, the most successful hotel design creates a sense of belonging; the mural helps accomplish that," Sarah says. As is The Colony in Palm Beach, Swifty's in-house restaurant with its Schumacher linens and Lewis Miller flowers is the hottest ticket in the Hamptons. Reservations are hard to come by unless you're a guest in the hotel — what better reason to book a weekend. The 24-hour text concierge — a mascot dog dubbed Ahab after Jackson Pollock's pooch that roamed the Hamptons in the 1950s — offers a beach butler who handles everything from transportation and set-up to French 75 cocktails at beautiful Main Beach, around-town transport in electric Volvos, nightly in-room dining from Swifty's, and salon services with Paul Labrecque. Wetenhall has created a place where guests and the community can connect with Conversations at The Hedges, a salon talk series with fascinating speakers; and Sunday Trivia at Swifty's. Rooms from $799 a night. The Hedges Inn, thehedgeseasthampton.com. frequented by the bold and the beautiful, from Marilyn Monroe to the Vanderbilts. "The Hedges already had an incredible foundation: history, intimacy, and a real sense of place," Sarah says. "David immediately understood that our job was not to reinvent it, but to reveal the most beautiful version of what was already there." Marking his first hospitality project, Netto turned to commercial-grade wallpaper and outdoor fabric but otherwise treated the project like a home. He worked with Pierre Frey to recreate the wavy plaid wallpaper, a pattern reminiscent of what he remembers from friends' kitchens in the 1970s, on durable vinyl. Netto included personal touches in the project, including a work of art by his godfather, fabric designer Alan Campbell, that hung in his parents' house close by for 40 years and is now on loan to The Hedges, displayed proudly in the front room. Netto's own unique home in the town of Napeague has a soaking tub in the bedroom, an idea he incorporated into a suite at The Hedges that is papered in toile with Americana furnishings yet has a modern tub floating in the room. For another guest room, he tracked down a Guild Hall 1977 Lichtenstein screen print that has lived in his memory for years. Underfoot are yards upon yards of Woodard Weave rugs, an American heritage rug brand Netto bought and rescued from near extinction. Antiques and vintage furnishings sourced by Netto from the UK, Maine, and Brimfield Antique Flea Market in Massachusetts are mixed with Jackson Pollock and Ahab at The Hedges Inn, 1950s Custom de Gournay wallcovering in the parlor room One of 12 guest rooms Swifty's at The Hedges