PaperCity Magazine

October 2018- Dallas

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78 L o n d o n - b a s e d M a r t i n a M o n d a d o r i Sartogo had her finger on the pulse of a new design direction when she launched Cabana magazine in 2014. Pattern, color, and richness were poised for a roaring comeback, she told The Telegraph: "We made ourselves ambassadors for that return to emotional design. You could call it maximalism, layering, or just decoration." Whatever you call it, Cabana magazine has since become a coveted tome of beautiful excess. Known for lavish layouts and esoteric features, a single issue of the biannual magazine is $28 and weighs almost two-and-a- half pounds. Its distinctive fabric and wallpaper covers have been designed by Kravet, Pierre Frey, and Etro — and each is cut to measure and hand- glued, one by one. Covers come in a minimum of four different fabrics or wallpapers, and sometimes as many as 17. Inside, a mix of papers from thick and glossy to heavy and matte is laden with sumptuous photographs and illustrations. A new book, Cabana Anthology (Vendome, $95), collects dozens of houses and bedsits, museums, chapels, follies, and huts published over the magazine's last 10 issues. And, like its magazine counterpart, the book is a feast for the eye. Cabana's style is about small and intimate, even in a vast palazzo. It's a state of mind. Mondadori Sartogo describes Cabana as "a cozy hut where like- minded people can meet, preferably around a gorgeously set table. It is a community, or more accurately, a tribe ready to move and travel, ready to visit, rediscover, and uncover corners of the world … This might be a single room in a Milanese house, a flourishing garden in Morocco, a collage, a messy family archive, a casual and wild arrangement of dahlias in the English countryside, or a collection of 17th-century corals set against a 21st-century haute couture lace dress. It could be an artisan's working space, or the biggest and oldest library in the Eternal City … Possibly it is a hidden collection of vintage embroidered fabrics paired with the most exquisite enameled glassware. We set no boundaries to insatiable curiosity and the quest for beauty that appears on the pages of the magazine." THE MOST ENCHANTING, MAXIMALIST MAGAZINE IN THE DESIGN WORLD IS NOW A BOOK — AND A DECORATING MANIFESTO UNTO ITSELF. BY REBECCA SHERMAN THE CULT OF CABANA Palazzo Grosso, Turin, Italy (continued on page 80) PHOTO OTTAVIA CASAGRANDE

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