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25 ecommerce. The stores complement the website,, which is home to close to 200 brands and thousands of products in categories including men's and women's clothing and accessories, beauty and fragrance, well-being, decor, and gifts — all "curated through a lens of luxurious minimalism," Bolke says. The 4,000-square-foot store in Highland Park is sparse in design and reminds one of an airy tree house, with multiple walls of windows that overlook the lush, green landscape of the Dallas Country Club across the street. What he's brought to the new space is a who's who of covetable names including Asprey, Saved (cashmere), Leret Leret, Votary, Maison d'Etto, Costa Brazil, Lisa Eisner, and Metier London. During these uncertain times, his team has taken measures to make clients feel at ease via visible product tags with thorough descriptions and prices under sheets of washable plastic or glass. Virtual shopping appointments and contact-free delivery are part of the service standards. "I want everyone to have the highest level of comfort and feel safe at the store," Bolke says. What's next for the retail whisperer? Of course, plans must remain fluid, as the world changes daily, but Bolke is heading to Napa to prep for the opening of the next Conservatory outpost, situated in a former Forty Five Ten location. And, he remains optimistic. For many years, he and his husband, prominent Dallas realtor Faisal Halum, have ventured with friends on an annual trip to Greece. Is he apprehensive to fly? Apparently not, since requests have been made with travel agents. They've simply moved the usual date from July to August. He's ready to move forward, but in a quintessentially Brian Bolke way — very considered. The Conservatory on Two, 100 Highland Park Village, Brian Bolke at The Conservatory on Two Rose-gold and diamond pavé chain jewelry from Shay Body of Art from a library of 65 Phaidon titles curated by Bolke Completely clean color line, Vapour, launched at The Conservatory Salle Privée fragrance, exclusive in the U.S. Artisanal Bastide soaps from Provence Fine jewelry displayed in a light-filled treehouse corner The fragrance and home area featuring Lumira, Asprey, Bernardaud, Lalique, and Georg Jensen

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