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During an evening of celebration and excitement, Hublot announced an exclusive partnership with the Dallas Cowboys, making the Swiss luxury watch brand the Offi cial Luxury Watch & Timekeeper of America's legendary football team. Hublot CEO Ricardo Guadalupe joined together with Dallas Cowboys Owner and General Manager Jerry Jones at AT&T stadium to kick off the start of an exciting multi-year partnership, as the two iconic brands fuse the worlds of luxury and sports. Hublot is celebrating this partnership by launching three custom, limited edition, Dallas Cowboys-branded timepieces, inspired by the teams iconic Blue and Silver. Celebrating the Cowboys Five (5) Super Bowl wins, the famed Cowboy star can be found on the "5" of each model, with the woman's piece boasting star set in diamonds. THE ANNOUNCEMENT THE COLLECTION IN THEIR OWN WORDS BOUTIQUE DALLAS NorthPark Center | 8687 North Central Expressway Dallas, TX 75225 CONTACT US Tel: 469 232 9449 | Instagram @hublot_dallas | Twitter @hublot | Facebook @hublot CLASSIC FUSION DALLAS COWBOYS Limited edition of 50 numbered pieces Case: Satin-fi nished titanium with 45 mm case Movement: Bottom chronograph pusher is engraved with "Cowboys" Strap: Black alligator leather stitched onto black rubber with a deployant steel buckle Dial: Cowboys' signature Star is strategically placed on the dial at 5 o'clock Power reserve: Water resistant to 10 ATM (or 10 meters) and has a 42 hour power reserve CLASSIC FUSION LADIES DALLAS COWBOYS Limited edition of 50 numbered pieces Case: Satin-fi nished titanium case of 42 mm Bezel: Adorned with 42 diamonds Movement: Bottom chronograph pusher is engraved with "Cowboys" Strap: Black alligator leather stitched onto black rubber with a deployant black PVD steel buckle Dial: Cowboys' signature Star, also set with diamonds, is placed on the dial at 5 o'clock KING POWER DALLAS COWBOYS Limited edition of 50 numbered pieces Case: Micro-blasted black ceramic base of 48 mm Movement: Bottom chronograph pusher is engraved with "Cowboys" Strap: Black alligator leather stitched onto black rubber with a deployant black PVD titanium buckle Dial: Cowboys' signature Star is strategically placed on the dial at 5 o'clock HUBLOT + DALLAS COWBOYS The Timepieces will be sold exclusively in the Dallas market – both at the Boutique at NorthPark Center and a newly minted pop-up location in the Cowboys' Owner's Lounge at AT&T Stadium. Through this partnership, Hublot is now the naming rights partner of the VIP parking entrance. Hublot clocks will adorn the stadium walls, while the HD jumbotrons above the fi eld will feature a Hublot clock for the pre-game countdowns at all home games. "Collaborating with an iconic team like the Dallas Cowboys felt like a natural addition to our ever- growing platform of unique and exciting partnerships across the world, which also includes the Miami Heat, Los Angeles Lakers, Bayern Munich, FIFA, and international football God Pelé to name a few. The Dallas Cowboys are an American institution; they are the world's favorite football team. At Hublot, we strive to Be First, Be Diff erent, and Be Unique. We have a long-standing history with the world of professional sports! We were the fi rst luxury brand to enter the game of football (soccer) as well as NBA with the Miami Heat, and we are thrilled to become the fi rst luxury brand to ever partner with an American football team." "The Dallas Cowboys are proud to partner with such a prestigious brand as Hublot. Hublot shares our vision for passion, innovation and style. I know of no better way to enter into the world of international luxury brands than through this unique and extraordinary venture with Hublot watches." Ricardo Guadalupe, CEO of Hublot Charlotte Jones Anderson, Dallas Cowboys Executive Vice President and Chief Brand Offi cer The launch event was highlighted by Cowboys' Star Players and newly anointed Hublot friends of the brand, including Cowboys Tight End Jason Witten, Running Back DeMarco Murray, Off ensive Lineman Tyron Smith, Wide Receiver Dez Bryant, and Head Coach Jason Garrett, who participated in unveiling the special timepiece collection designed by Hublot & the Jones Family. All three editions are packaged in a watch box inspired by the luxurious AT&T Stadium and include a signed Mini Helmet for diehard fans.