Issue link: http://papercitymagazine.uberflip.com/i/845163
64 C aroline Harper Knapp can't post an Instagram photo without at least one of her 74,000 followers inquiring, "Where did you get that sofa?" or "Who makes that rug?" Knapp launched her blog, Caroline in the City, in New York City in 2011, where Knapp and her family were living. She gained a following not for home interiors, but for her effortless fashion sense — pairing cuffed denim shorts with a striped tee and a blazer, or finding the perfect floral frock. All of that changed in 2014, when Knapp moved her family to Houston and bought a house in Briargrove. She had recently rebranded her blog to the more-encompassing House of Harper after her first son Knox was born, and she opted not to return to her day job in corporate fashion. The new name reflects how personal her blog is and represents everything she shares from within her actual home. Knapp has a background in business via Texas A&M and an eight-year career in fashion. After graduating from the Neiman Marcus Executive Development Program, she worked in Dallas as a buyer for several years until she relocated to New York in 2010 with her husband, Fred, and accepted a job at Gilt Groupe, then in its nascent days. House of Harper's rapid growth has been bolstered by smart partnerships with fellow female entrepreneurs who are redefining the Internet influencer space. Marketing/ media powerhouse Clique Media Group handles Knapp's marketing and advertising (Knapp has partnered with brands such as Nordstrom and L'Oréal Paris); founded by Hillary Kerr and Katherine Power, CMG owns sites such as Who What Wear and MyDomaine and markets about 55 top influencers. She utilizes Amber Venz Box's rewardStyle to receive a commission on sales generated from her outfit posts and Chloédigital, an elite London-based web development company run by stylish prodigy Chloé Watts, to produce the technological side of her site. The smartest moguls know when to outsource and collaborate with top talent, and that's exactly what Knapp did when it came to her home's interiors. After meeting Sarah and Saba Jawda — the chic sisters behind interior and graphic design firm Jawda and Jawda, who themselves have more than 56,500 follows on Instagram — at an influencer event at Neiman Marcus, she developed a design crush on their modern aesthetic HARPER B Y A N N E L E E P H I L L I P S . P H O T O G R A P H Y J E N N Y A N T I L L C L I F T O N . HOUSE Elsie de Wolfe with Blu-Blu in front of her meuble designed by Tony Duquette, 1942. of AT HOME WITH Caroline Harper Knapp in a dress by Hunter Bell, with golden- doodle Rosie. Farrow & Ball wallpaper. Ralph Lauren lamps. Pendant light by Regina Andrew Design. Vintage benches reupholstered in Jamil Natural by Calico Corners.