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52 Estela Cockrell in Erdem sleeveless coat $3,210, at Forty Five Ten. PURE GENIUS ESTELA COCKRELL LAUNCHES SWITCH2PURE, A NEW WEBSITE OBSESSIVELY DEVOTED TO DETOXIFYING YOUR BEAUTY, SKINCARE, AND LIFESTYLE. BY ANNE LEE PHILLIPS. PHOTOGRAPHY MEGAN TIPPS. ART DIRECTION MICHELLE AVIÑA. HAIR AND MAKEUP CHAD LANDRY. EDITORIAL ASSISTANT ASHLEY COOLEY. (continued on page 53)