Issue link: http://papercitymagazine.uberflip.com/i/987764
32 C ommerce Goods + Supply is on a serious mission: T e r m i n a t e the term "gift shop." This singular idea is at the core of the boutique, which debuted last month at The Adolphus as part of the hotel's massive reimagining that included a renovation and redesign of the hotel lobby and The French Room, along with the addition of a new restaurant, coffee shop, and barbershop. Commerce was developed by the brains behind the Dallas-based independent hotel, restaurant, and retail branding agency Makeready: retail director Christine Visneau, creative assistant and buyer Kristie Robertson, and brand director Riley Nail. (Makeready also created and operates Keep Shop at Nashville's Noelle hotel, with other hotel shops on the way in Savannah and Charleston.) Capturing the creative spirit of a place and translating it into a retail experience that highlights the local makers behind the product is the driving force of all Makeready concepts. With Commerce, they've created a catchall for all things cool, with a heavy emphasis on those things made in Texas. There's a strong edit of clothing, accessories, design objects, and quick gifts. Call them elevated essentials: sculptural cast-pewter and gold-plate jewelry from Dallas–based F. is for Frank; buttery-smooth leather passport cases, wallets, and trays from Dallas-based Byndr Leather; Tzoma bags, which are hand-waxed with triple-filtered beeswax in Houston before being handmade in Dallas; Long Lost Ceramic's hand-painted design objects made by Texas artist Kim Cypert Russell in her Dallas studio; stationery and paper goods from Denton-based design firm Tiny Treehouse Co.; and minimalist Breda watches designed by Dallas- based brother-sister duo Amir and Shabeena Meghani. Visneau and Robertson painstakingly researched local brands to mix into Commerce, and the result includes several one-of-a-kind pieces made exclusively for the boutique. Clan of Cro designer Kendall Eckerd Falcon — the Dallas-based, sustainable women's ready-to-wear company that utilizes vintage and dead-stock fabric — created a four-piece capsule collection for Commerce, hand- stitched in Falcon's Dallas studio. Even the 150-year-old hat company Stetson, headquartered in Garland, made a custom hat, The Reynard, sold exclusively at Commerce. All is housed in a gorgeous, airy spaced designed by Swoon the Studio, the same creative firm responsible for the hotel's makeover. A hand- carved mahogany counter mixes with pristine white walls, white- marble details, and metal finishes for an old-money-meets-hipster vibe. The store's chic manager, Kendall Word, says that Commerce, like the hotel, feels "drenched in old money" — but still effortlessly young, cool, and Dallas. Commerce Goods + Supple, 1321 Commerce St., The Adolphus, 214.651.3643. GOOD AND READY BY CHRISTINA GEYER. PHOTOGRAPHY STEVEN VISNEAU. Jaap Van Zweden The Reynard custom Stetson hat at Commerce Riley Nail, Christine Visneau, and Kristie Robertson at Commerce