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PAPERCITY ADVERTORIAL D esigner Michael Aiduss is an industry leader and innovator, known around the world for his beautiful, atmospheric spaces. His tireless efforts and commitment to bold and timeless elements allow him to design interiors that reflect the narrative of each homeowner as well as the unique setting of the space — culminating in environments that seamlessly marry modernity and antiquity with the philosophy of longevity. Based in Montclair, New Jersey, his showstopping work was seen in the 2021 Kips Bay Decorator Show House Dallas, where his ground-floor salon was influenced by European homes conveying a sense of comfort, livability, and beauty that encouraged visitors to linger. Here, Aiduss discusses the hallmarks of his design, his favorite projects, and what he loves most about working in Texas. Background. After studying design at New York's Fashion Institute of Technology, I spent the next 14 years, working with interiors and product designer Thomas O'brien in a variety of roles, from shop and gallery associate to eventually directing the studio. In 2010, I embraced a lifelong dream and founded my own firm. Your approach to design. Since the beginning of my design work, I've been fascinated and inspired by the combination of a narrative and interiors. My designs are uniquely customized to the homeowners' lifestyle, story, history, and future — and we never repeat. I define and create a narrative at the start of each project that translates into interiors that reflect both the client and the architectural setting. Trust is at the foundation of each project, and I'm dedicated to putting my clients at ease with streamlined communication, lookbooks, and a variety of options, ensuring that no question is left unanswered. My team and I remain absolutely accessible, no matter where a client is located, from initial conversations to the instillation of table linens and accessories. The setting of your salon at the 2021 Kips Bay Show House in Dallas. Working on the 2021 Show House in Dallas was such an incredible honor; the experience was both exciting and challenging and I really wanted the space to feel both appropriate and unexpected. We started with a narrative: A French socialite living in Paris meets a Texan and follows him back to Dallas, where she creates a salon for entertaining, relaxing, and beautiful living reminiscent of a Parisian apartment or a great country house. We worked closely with Casci Plaster to create traditional-style plaster moldings inspired by Sir Edwin GETTING TO KNOW: MICHAEL AIDUSS Michael Aiduss Interiors + Architecture | info@aiduss.com | 212.315.0261 Lutyens, the European architect known for his English estates and buildings throughout India. We grounded the space with a Karl Springer cocktail table, included a variety of seating (the chairs covered in tiger-patterned upholstery were a favorite), and selected an eye-catching black-and-gold lacquer panel from the Newel Gallery in New York. Current project you're excited about. We've been working on a large historical development of luxury apartments and duplex penthouses in Saint Petersburg, Russia, built in the early 1700s. Located around the corner from The Church of the Savior on the Spilled Blood, the Hermitage, the Summer Palace, and several of the city's most beautiful parks, canals, and bridges, the building was once home to Empress Elizabeth's equestrian equerry. Today, it's comprised of full-service residences. Michael Aiduss Kips Bay Decorator Show House Dallas 2021