Issue link: http://papercitymagazine.uberflip.com/i/1540685
Previous page: Ceiling of the Basildon Room at Waldorf Astoria New York. This page, clockwise from top: Red Room at Printemps New York. Waldorf Astoria New York lobby. Garçonnière at Printemps New York. Waldorf Astoria New York Peacock Alley with Cole Porter piano. The French Do It So Well W hatever you do, don't call it a department store. No ordinary emporium, Printemps New York is an imagination-sparking adaptation of a Parisian apartment, plopped in the middle of the financial district; and a retail and hospitality concept focusing on service and experience where customers can spend time. Located at One Wall Street in a historic Art Deco building and its adjacent 1960s glass- a n d - m e t a l t o w e r, the newest offshoot o f t h e l e g e n d a r y French retailer is the stuff that shopping dreams are made of, with curvaceous Art Nouveau lines and cutting-edge materials embraced in equal measure. Created to feel like the chicest closet, Printemps has inspired jaded New Yorkers to line up for admission ever since this temple of design opened last March. I m a g i n e e r e d b y P a r i s i a n d e s i g n e r Laura Gonzalez, 10 interconnected rooms unfold across two floors, each with its own unique environment. At an intimate 55,000 square feet, nary a magical inch is wasted, from the Mon Vintage by Marie Blanchet designer vignette in the Boudoir to the fully immersive Sneaker Room with ceiling-spanning LED screen. Beyond carrying all the have-to-have- it French classics (Jacquemus, K. Jacques, Isabel Marant, Repetto), t h e s t o re a r t f u l l y displays clothing by color, juxtaposed against residential experience, combining the building's legacy and service with modern comfort and privacy. This is more than a hotel and residence — it's a home for New Yorkers and a symbol of the city's enduring spirit." waldorfastorianewyork.com. SANTI SIERRA GIEVES ANDERSON