Issue link: http://papercitymagazine.uberflip.com/i/1033442
89 I n the afternoon, Pencil + Paper Development Co.'s Gen and Benjamin Sohr, in from Nashville, met fans for a lunch and talk hosted by Biscuit's owner, Bailey McCarthy. They discussed their journey creating a massive following — more than 109,000 followers on Instagram — as they documented their business in interior design, fashion, and product development for Reese Witherspoon's Draper James boutiques, Gap, Old Navy, and Banana Republic. Seen: Lyndsey Zorich, Mariana Barran Goodall, Ruth Davis, Julie Koch, Ellen Wagnon, Linley Stroud, and Erin Burkett. Sponsors: Biscuit Home, Porcelanosa, Circa Lighting. DAY TWO Leslie Carothers, founder of The Kaleidosocope Partnership (a global social media agency) and co-founder of Savour Partnership (which produces e-pub- lications), led an interior design education day at Office Furniture Innovations (OFI). A slew of bloggers and design industry veterans learned to drive brand aware- ness, generate revenue, and create brand partnership opportunities. Seen: Selena Mackay, Amanda Holliday, Melanie Promecene, OFI owner Jayne Edison, Noof Almahmood, and LeTricia Wilbanks. Sponsors: The Kaleidoscope Partnership, Savour Partnership, Office Furniture Innovations, Porcelanosa, Circa Lighting. DAY THREE Cool, L.A.-casual Nathan Turner flew in from California to impart entertaining tips and his love for the Golden State and to sign his new book, Nathan Turner's I Love California (Abrams), at Milieu magazine's keynote at Back Row Home. Guests gabbed with Turner and enjoyed bites straight out of his book. Seen: Back Row Home's Tracey Shingledecker, Kelly O'Donnell, and Leighton Hale, sponsor Milieu magazine's Leslie Newsom Rascoe and Brooke Stuckey, and Elegant Additions' Julie Koch; guests Natalie Blachuta, Jessica Wahlquist, Jill Egan, Paige McCauley, Carol Piper, Linley Stroud, Geraldine Duyen, Henri Boyd and Brooke Graubart. Sponsors: Back Row Home, Milieu, Elegant Additions, Porcelanosa, Circa Lighting. (continued on page 90) Olivia + Poppy wallpaper selfie photobombed by Warhol Gen & Benjamin Sohr, Bailey McCarthy at Biscuit Kate Reid, Marshall Watson Jillian O'Neill, Kelly Gale Amen, Karen Pulaski Joe Thomas at Stark Aaron Laine, Ryan Reitmeyer Lindsey Herod, Alexa Hampton at Circa Lighting Andy Singer, Alexa Hampton Randy Powers, Gale Singer at Circa Orlando Soria at Etro Keynotes William Middleton and Michele Gerber Klein Ben Johnston LeTricia Wilbanks Amy McAnally, Jonathan Ostrow Nicolette Mayer at Stark Minnette Jackson, Minnette Boesel, Barbara Davis, Christy Karll McWhorter Amy Stephens, Selena Mackay Amanda Holliday Ellie Cullman, Claire Ratliff at Wells Abbott Laney McGarry Pamela O'Brien In the closet at TXDW Kickoff at Silvestri home Rebecca Moss, Taylor Eichenwald