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VOGUE RUNWAY F ew scents are more recognizable than Chanel No. 5. The fragrance, which Gabrielle Coco Chanel and business partner Ernest Beaux debuted in 1921, is the unofficial olfactory symbol of wealth, privilege, and old-money chic. This month, in an unprecedented d e b u t , O l i v i e r P o l g e , who was named Chanel's official fragrance creator in early 2015, modernized No. 5 with notes of Mayrose, jasmine, ylang-ylang, vetiver, cedar, and musk to create No. 5 L'Eau. Mademoiselle Chanel's original No. 5 remains intact, but with a younger, spirited sister. Chanel No. 5 L'Eau, 1.7 ounces $100, 3.4 ounces $132, at the Chanel boutique and Neiman Marcus. Christina Geyer Chanel No. 5 L'Eau W hen word broke that Texas-born de- signer Brandon Maxwell was coming to town for a trunk show at Neiman Mar- cus Downtown this month, our initial thoughts were about First Lady Michelle Obama. A well-known fan of Maxwell's, she wore a stunning custom gown of his design for a White House State Dinner in August. But after the Spring 2017 collections were presented at New York Fashion Week last month, the news of Maxwell's Dallas debut became all the more major. At the legendary Russian Tea Room, supermodel Naomi Campbell and pop star Lady Gaga sat front row. And the reviews were stellar. It was dubbed one of the most energizing, fun collections of fashion week, with Vogue writer Nick Remsen going so far as to call it all a Fashion Moment. For the stylist turned designer, who is self-taught and who self-funded and launched his com- pany just a year ago, the recent success is ovation-worthy. No doubt his home state will warmly welcome him — and his megawatt Spring 2017 collection. Trunk show and personal appearance Thursday, October 27, at Neiman Marcus Downtown, 1618 Main St., 214.741.6911; neimanmarcus.com. Christina Geyer To The MAX #VPC A perfect moment with Monsieur Christian Dior fitting a model at the Dior Salon is captured by fashion photographer Mark S h a w . T i t l e d Christian Dior and Assistant Adjust Victoire, it was featured in the September 6, 1954, issue of Life magazine and is available in edition number 2/30, 11 by 17 inches. $800, at Emily Summers Studio 54, Highland Park Village, 214.521.5454; emilysummersstudio54.com. Max Trowbridge W hen Fort Worth's Colonial golf tour- nament was renamed the Dean & DeLuca Invitational, we had a hunch New York gourmet grocer Dean & DeLuca was eyeing Texas. When we confirmed its early 2017 open- ing, the news almost broke the In- ternet, with hundreds of excited commenters. The epicurean won- derland, which debuted in SoHo in 1977 and has outposts in posh parts of Napa Valley, the Midwest, and Washington, D.C., opens in Plano's new $3 billion Legacy West development. The gamut of the market's fine foods will be stocked, from its famous, namesake relishes, snacks, cookies, and coffee to artisanal cheese and charcuterie, as well as irresistible pre-made meals. Dean & DeLuca, Legacy West, 7200 Bishop Road, Plano, legacywest.com; deandeluca.com. Linden Wilson MARKET Leader Brandon Maxwell Spring 2017 Dean & DeLuca, New York OBSESSIONS. DECORATIONS. SALIENT FACTS. NEW Girl in TOWN 24