Issue link: http://papercitymagazine.uberflip.com/i/720648
20 I would like to reintroduce you to PaperCity. Whether you've read our magazine every month for the last 18 years, or are just discovering us for the first time, one thing is certain: We have changed. As we spent the summer crafting our debut perfect-bound issue — real magazine format, as opposed to the glossy newspaper style we were for almost two decades — I thought a lot about the notion of transformation. What does it mean to transform oneself, both inside and out? It's far from easy. It's a labor of love. It's an exercise in passion. You must think about your roots: acknowledge what you have been, know who you are now, and envision where you are going. You must work outside the box. You must question the norm. You must think about everything you thought you knew — and forget it all. Clean the slate. Start fresh. What you see in this issue is a literal transformation, yes, but a visionary one as well. You see, what you're holding in your hands isn't just a new look — it's a signal of what's to come. It is the beginning of a new era. It is a look to the future. But it's not just our magazine that has evolved. You, the reader, have pro- gressed, too. Your world is smaller than ever. Your craving for knowledge? Deeper. Your interests? Wider. Your definition of beauty? More advanced. Our job is to expand those horizons with you — to tell stories that make you think, to introduce you to people who are brilliantly disrupting the status quo, to look at what's happening in our city through a worldly lens. When I was in grade school, my dad would take me with him to Bungalow News, our beloved newsstand in Pasadena, California. He would pick up the Wall Street Journal and a copy of Barron's. I was allowed to buy whatever I wanted. Most kids would have beelined to the comic books. I went straight to the magazines. W, Vogue, Flaunt, and iD all sucked me into a world that was far from reality. They stirred my dreams. They kept me company. They were my escape. They still are. That is what the best kinds of magazines do: stretch your mind, open your eyes, become your friends. I hope our reinvented, terrifically transformed PaperCity becomes exactly that for you. Christina Geyer Dallas Editor-in-Chief christina@papercitymag.com letter editor STEVEN VISNEAU